المؤلفون: Fisher, Geoffrey

المصدر: Management Science; Aug2023, Vol. 69 Issue 8, p4558-4578, 21p

مصطلحات موضوعية: CONSUMER behavior, MARKETING, PURCHASING, PRICES, DISCOUNT prices, CONSUMERS

المؤلفون: Buell, Ryan W., Kalkanci, Basak

المصدر: Management Science; Feb2021, Vol. 67 Issue 2, p932-950, 19p

مصطلحات موضوعية: CONSUMER preferences, ENVIRONMENTAL responsibility, SOCIAL responsibility, CONSUMER behavior, SOCIAL marketing

المؤلفون: Mehra, Amit, Kumar, Subodha, Raju, Jagmohan S.

المصدر: Management Science; Jul2018, Vol. 64 Issue 7, p3076-3090, 15p

مصطلحات موضوعية: SHOWROOMING (Retail trade), INTERNET industry, INTERNET stores, CONSUMER behavior, COMPETITIVE advantage in business, MARKETING strategy

المؤلفون: Fisher, Marshall, Gallino, Santiago, Jun Li

المصدر: Management Science; Jun2018, Vol. 64 Issue 6, p2496-2514, 19p, 6 Charts, 1 Graph

مصطلحات موضوعية: RETAIL industry, CONSUMER behavior, ECONOMIC competition, ELECTRONIC commerce, MARKETING strategy

المؤلفون: Qiaowei Shen, Villas-Boas, J. Miguel

المصدر: Management Science; May2018, Vol. 64 Issue 5, p2047-2064, 18p, 8 Graphs

مصطلحات موضوعية: CONSUMER behavior, MARKETING strategy, ELECTRONIC commerce, ADVERTISING

المؤلفون: Kouchaki, Maryam, Jami, Ata

المصدر: Management Science; Jan2018, Vol. 64 Issue 1, p102-111, 10p, 1 Color Photograph, 1 Graph

مصطلحات موضوعية: MERCHANDISE licensing, MARKETING, CONSUMER behavior, MORALITIES, PROSOCIAL behavior

المؤلفون: Nicolae, Mariana, Arıkan, Mazhar, Deshpande, Vinayak, Ferguson, Mark

المصدر: Management Science; Oct2017, Vol. 63 Issue 10, p3187-3206, 20p, 1 Diagram, 15 Charts, 2 Graphs

مصطلحات موضوعية: BAGGAGE fees (Airline industry), AIRLINE industry, CONSUMER behavior, MARKETING strategy, FLIGHT delays & cancellations (Airlines)

مصطلحات جغرافية: UNITED States

المؤلفون: Lobel, Ilan, Patel, Jigar, Vulcano, Gustavo, Zhang, Jiawei

المصدر: Management Science; Jun2016, Vol. 62 Issue 6, p1778-1799, 22p

مصطلحات موضوعية: PRODUCT launches, MARKETING of new products, CONSUMER behavior, MARKETING management, MARKETING strategy, MATHEMATICAL models of marketing

المؤلفون: Amaldoss, Wilfred, Jain, Sanjay

المصدر: Management Science; Sep2015, Vol. 61 Issue 9, p2064-2079, 16p, 2 Graphs

مصطلحات موضوعية: BRANDING (Marketing), SOCIAL impact, INDUSTRIAL organization (Economic theory), MONOPOLIES, CONSUMER behavior

المؤلفون: Xueming Luo, Andrews, Michelle, Zheng Fang, Chee Wei Phang

المصدر: Management Science; Jul2014, Vol. 60 Issue 7, p1738-1756, 19p, 1 Diagram, 7 Charts, 4 Graphs

مصطلحات موضوعية: CELL phone advertising, LOCATION marketing, TARGET marketing, CONSUMER behavior, CONSUMER research, TEXT messages