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1كتاب إلكتروني
المؤلفون: King, Algin B.Aff3, King, Joyce P.Aff3
المساهمون: Academy of Marketing Science, Bellur, Venkatakrishna V., editorAff2
المصدر: Marketing Horizons: A 1980's Perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference. :14-18