المؤلفون: Ryan, Annmarie^Aff3, Mitchell, Ingrid Kajzer^Aff4, Daskou, Sofia^Aff5

المساهمون: Academy of Marketing Science, Campbell, Colin L., editor^Aff2

المصدر: Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of the 2009 World Marketing Congress. :146-146