المؤلفون: Gupta, Sunil, Morrison, Donald O.
المصدر: Marketing Science; Summer91, Vol. 10 Issue 3, p264, 6p
مصطلحات موضوعية: PURCHASING, CONSUMERS, MOMENTS method (Statistics), CONSUMER preferences, ESTIMATION theory, POISSON processes, STOCHASTIC processes, MATHEMATICAL analysis, MATHEMATICAL models, MARKETING research, ASSOCIATIONS, institutions, etc.