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1دورية أكاديمية
المؤلفون: Meyer, Robert J., Zhao, Shenghui, Han, Jin K.
المصدر: Marketing Science, 2008 Nov 01. 27(6), 1083-1096.
URL الوصول: https://www.jstor.org/stable/40057165
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2
المؤلفون: Jin K. Han, Shenghui Zhao, Robert J. Meyer
المصدر: Marketing Science. 27(6):1083-1096
مصطلحات موضوعية: Marketing, Actuarial science, media_common.quotation_subject, Optimism bias, Hyperbolic discounting, Computer game, Futures studies, Optimism, Willingness to pay, Fundamental difference, Economics, Business and International Management, new product adoption, judgment under uncertainty, hyperbolic discounting, optimism bias, projection bias, option theory, media_common, Valuation (finance)
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::051897e17c6df08455ee66e4f8939852