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1
المؤلفون: Suzanne B. Walchli
المصدر: Psychology and Marketing. 24:947-973
مصطلحات موضوعية: Marketing, media_common.quotation_subject, Consumer evaluation, Advertising, Affect (psychology), Brand extension, General partnership, Perception, Similarity (psychology), Product (category theory), Psychology, Social psychology, Applied Psychology, Co-branding, media_common
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2
المؤلفون: Bob T. W. Wu, Stephen J. Newell, Kenneth Henderson
المصدر: Psychology and Marketing. 18:1135-1153
مصطلحات موضوعية: Marketing, Recall, media_common.quotation_subject, Advertising, Psychology, Affect (psychology), Social psychology, Applied Psychology, Pleasure, media_common, Arousal
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3
المؤلفون: Darryl W. Miller, Lawrence J. Marks
المصدر: Psychology and Marketing. 14:337-360
مصطلحات موضوعية: Marketing, Feeling, media_common.quotation_subject, Advertising, Affect (psychology), Psychology, Social psychology, Applied Psychology, media_common, Mental image
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::58ace77a829678bbf44770ce6f564f96
https://doi.org/10.1002/(sici)1520-6793(199707)14:4<337::aid-mar3>3.0.co;2-a -
4
المؤلفون: Ming-Hui Huang
المصدر: Psychology and Marketing. 14:223-240
مصطلحات موضوعية: Marketing, Advertising, Affect (psychology), Psychology, Social psychology, Applied Psychology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5a110595864c1ca2cfa963bb673198e0
https://doi.org/10.1002/(sici)1520-6793(199705)14:3<223::aid-mar2>3.0.co;2-d -
5
المصدر: Psychology and Marketing. 12:305-319
مصطلحات موضوعية: Marketing, media_common.quotation_subject, Context (language use), Advertising, Affect (psychology), Pleasure, Arousal, Classical music, Psychology, Social psychology, High arousal, Practical implications, Applied Psychology, Consumer behaviour, media_common
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6
المؤلفون: Ruiming Liu, Kristina D. Frankenberger
المصدر: Psychology and Marketing. 11:235-251
مصطلحات موضوعية: Marketing, Consumer knowledge, Reference price, Advertising, Product (category theory), Affect (psychology), Psychology, Social psychology, Applied Psychology
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7
المؤلفون: Patricia F. Kennedy, Mary C. Martin
المصدر: Psychology and Marketing. 10:513-530
مصطلحات موضوعية: Marketing, Social comparison theory, Age differences, media_common.quotation_subject, Physical attractiveness, Self-esteem, Advertising, Affect (psychology), Self perception, Developmental psychology, Beauty, Psychology, Social psychology, Applied Psychology, Human Females, media_common