-
1
المؤلفون: Steve Pan
المصدر: Tourism Management. 72:180-191
مصطلحات موضوعية: Uncertainty avoidance, Strategy and Management, 05 social sciences, Transportation, Advertising, Development, Affect (psychology), Brand image, Conceptual framework, Tourism, Leisure and Hospitality Management, Slogan, 0502 economics and business, 050211 marketing, Hofstede's cultural dimensions theory, Valence (psychology), Psychology, 050212 sport, leisure & tourism, Tourism
-
2
المؤلفون: Gyehee Lee, Joseph T. O'Leary, Liping A. Cai
المصدر: Tourism Management. 27:815-828
مصطلحات موضوعية: business.industry, Strategy and Management, Appeal, Transportation, Context (language use), Advertising, E-commerce, Development, Consistency (negotiation), Content analysis, Tourism, Leisure and Hospitality Management, Slogan, The Internet, Marketing, business, Tourism