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المؤلفون: Gyehee Lee, Joseph T. O'Leary, Liping A. Cai
المصدر: Tourism Management. 27:815-828
مصطلحات موضوعية: business.industry, Strategy and Management, Appeal, Transportation, Context (language use), Advertising, E-commerce, Development, Consistency (negotiation), Content analysis, Tourism, Leisure and Hospitality Management, Slogan, The Internet, Marketing, business, Tourism