المؤلفون: Boris Latinovic, Bojana Ostojić, Biljana Ilić, Milutin Pećić, Obrad Čabarkapa

المصدر: STED Journal, Vol 6, Iss 1, Pp 24-33 (2024)

مصطلحات موضوعية: sports competitions, sports volunteerism, volunteers, marketing., Social Sciences

وصف الملف: electronic resource

Relation: https://stedj-univerzitetpim.com/wp-content/uploads/2024/05/3_MARKETING-STRATEGIES-IN-RECRUITING-AND-TRAINING.pdf; https://doaj.org/toc/2637-2150; https://doaj.org/toc/2637-2614

URL الوصول: https://doaj.org/article/a2811a194aa648619122d66c858b4800

المؤلفون: Nikola Drašković

المصدر: Tržište, Vol 36, Iss 1, Pp 83-98 (2024)

مصطلحات موضوعية: design thinking, marketing approach, customer focus, qualitative study, theory-practice gap, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/file/459870; https://doaj.org/toc/0353-4790; https://doaj.org/toc/1849-1383

URL الوصول: https://doaj.org/article/2df39567abac41a2aae7924b7cf9ce0c

المؤلفون: Baris Batuhan Gecit, Handan Ozdemir, Elif Akagun Ergin

المصدر: Tržište, Vol 36, Iss 1, Pp 7-24 (2024)

مصطلحات موضوعية: branding, activism, brand activism, keyword analysis, social marketing, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/file/459857; https://doaj.org/toc/0353-4790; https://doaj.org/toc/1849-1383

URL الوصول: https://doaj.org/article/9d319510b24e41b0ac31026cb544cc04

المؤلفون: Sven Harambašić, Vatroslav Škare

المصدر: Tržište, Vol 36, Iss 1, Pp 99-114 (2024)

مصطلحات موضوعية: influencer marketing, social media metrics, content strategy, AI integration, digital marketing, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/file/459871; https://doaj.org/toc/0353-4790; https://doaj.org/toc/1849-1383

URL الوصول: https://doaj.org/article/312e00d7e9204dcb86a64615d027796e

المؤلفون: Serhiy Bobrytskyy, Václav Stříteský

المصدر: Tržište, Vol 36, Iss 1, Pp 59-82 (2024)

مصطلحات موضوعية: online advertising, cross-channel, own-channel, online and offline sales, systematic review, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/file/459869; https://doaj.org/toc/0353-4790; https://doaj.org/toc/1849-1383

URL الوصول: https://doaj.org/article/c01c113cbed543198721a35847e70c67

المؤلفون: Jan Wegert

المصدر: Tržište, Vol 36, Iss 1, Pp 43-58 (2024)

مصطلحات موضوعية: market shaping, transformational & transactional leadership, crisis, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/file/459860; https://doaj.org/toc/0353-4790; https://doaj.org/toc/1849-1383

URL الوصول: https://doaj.org/article/304e64cc8cfc49fd8e344075e83ad647

المؤلفون: Ibrahim Avci, Mahmut Kocan, Ahmet Kirmizibiber

المصدر: Tržište, Vol 36, Iss 1, Pp 25-42 (2024)

مصطلحات موضوعية: artificial intelligence, smart robotic vacuum cleaners, Expectation-Confirmation Model, continuance intention, recommendation intention, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/file/459858; https://doaj.org/toc/0353-4790; https://doaj.org/toc/1849-1383

URL الوصول: https://doaj.org/article/3e3dcc6755054d59818ca0bb68635b25

Alternate Title: PROMOTIONAL COMMUNICATION AND HUMOR - PERSPECTIVE OF POTENTIAL CONSUMERS. (English)

المؤلفون: Marenić, Ivona, Dabo, Krešimir

المصدر: Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije; dec2023, Vol. 13 Issue 2, p492-511, 20p

مصطلحات موضوعية: MARKETING, COMMUNICATION in marketing, BILLBOARDS, ADVERTISING, WIT & humor

المؤلفون: Senka Šekularac-Ivošević, Dragana Milošević, Đorđe Lakonić, Boban Melović

المصدر: STED Journal, Vol 5, Iss 2, Pp 20-28 (2023)

مصطلحات موضوعية: social media, marketing in shipping, content analysis, Social Sciences

وصف الملف: electronic resource

Relation: https://stedj-univerzitetpim.com/social-media-in-the-shipping-industry-the-intensity-and-content-of-the-marketing-activities/; https://doaj.org/toc/2637-2150; https://doaj.org/toc/2637-2614

URL الوصول: https://doaj.org/article/53f49b829df04b1d82fd99bc261f9d6c

المؤلفون: Đurđana Ozretić Došen

المصدر: Tržište, Vol 36, Iss 1, Pp 5-6 (2024)

مصطلحات موضوعية: Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/file/459856; https://doaj.org/toc/0353-4790; https://doaj.org/toc/1849-1383

URL الوصول: https://doaj.org/article/ce328807a9944efca4e4ad941eacf8cd