Alternate Title: IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOR. (English)

المؤلفون: Gundová, Petra, Cvoligová, Katarína

المصدر: Acta Academica Karviniensia; 2019, Vol. 19 Issue 3, p31-41, 11p

مصطلحات موضوعية: CONSUMER behavior, INFLUENCER marketing, MARKETING strategy, MARKETING, MILLENNIALS