Alternate Title: IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOR. (English)

المؤلفون: Gundová, Petra, Cvoligová, Katarína

المصدر: Acta Academica Karviniensia; 2019, Vol. 19 Issue 3, p31-41, 11p

مصطلحات موضوعية: CONSUMER behavior, INFLUENCER marketing, MARKETING strategy, MARKETING, MILLENNIALS

Alternate Title: DEPENDENCY OF MARKET VALUE OF A TEAM ON THE RESULT ACHIEVED AT THE EURO 2016. (English)

المؤلفون: Šíma, Jan, Bartošek, Daniel

المصدر: Acta Academica Karviniensia; 2016, Issue 3, p50-61, 12p

مصطلحات موضوعية: SPORTS teams -- Finance, MARKET value, SPORTS marketing