يعرض 1 - 10 نتائج من 30 نتيجة بحث عن '"Branding (Marketing)"', وقت الاستعلام: 1.52s تنقيح النتائج
  1. 1
    مؤتمر
    Brand as a determinant of architectural space creation.

    المؤلفون: Husham, Mohammed, Dabbagh, Shamael M. Wajeeh, Abdulahaad, Enas Salim

    المصدر: AIP Conference Proceedings; 2023, Vol. 2977 Issue 1, p1-13, 13p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND name products, BRAND identification, BRAND equity, CONSUMER preferences, SPACE (Architecture)

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  2. 2
    مؤتمر
    Effect of customer relationship management on brand equity Shopee.

    المؤلفون: Rahayu, A. F., Hendarsin, A. M. C. A., Savitri, G. A., Widita, A.

    المصدر: AIP Conference Proceedings; 2023, Vol. 2594 Issue 1, p1-8, 8p

    مصطلحات موضوعية: BRAND equity, CUSTOMER relationship management, EQUITY management, BRANDING (Marketing), PRODUCT management, YOUNG consumers

    مصطلحات جغرافية: MALANG (Indonesia)

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  3. 3
    مؤتمر
    Social Responsibility, Sustainability, Policy and Consumer Culture Theory: THE BRAND REPUTATION IMPACT OF ACTIVISM DEPENDS ON THE ISSUE ADDRESSED AND ON THE BRAND CATEGORY.

    المؤلفون: Scalco, Ludovica, Pauwels, Koen, Gustafsson, Anders

    المصدر: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p1116-1119, 4p

    مصطلحات موضوعية: BRANDING (Marketing), BUSINESS planning, BUSINESS development, ACTIVISM, DIGITAL natives

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  4. 4
    مؤتمر
    Marketing Strategy: GLOCAL BRANDING FOR EMERGING MARKET BRANDS: A DUAL STRATEGY AND CUSTOMER-BASED BRAND EQUITY.

    المؤلفون: Dongwei Zhao, Zuohao Hu, Qianmin Sun, Ruiyang Hong, Yuxuan Du

    المصدر: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p849-852, 4p

    مصطلحات موضوعية: BRANDING (Marketing), GLOCALIZATION, DISPUTED authorship, BRAND equity, INSTITUTIONAL environment, BRAND integration

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  5. 5
    مؤتمر
    RECONCILING IDENTITY-BASED APPROACHES FOR EFFECTIVE BRAND EQUITY STRATEGY.

    المؤلفون: Acharya, Manaswini, Madhavaram, Sreedhar

    المصدر: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p833-834, 2p

    مصطلحات موضوعية: BRAND equity, BRAND identification, CORPORATE image, ORGANIZATIONAL identification, BRANDING (Marketing)

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  6. 6
    مؤتمر
    Advertising, Promotion and Branding: AUGMENT YOUR BRAND'S REALITY - THE IMPACT OF BRANDED AUGMENTED REALITY FILTERS ON SOCIAL MEDIA ON CONSUMER-BASED BRAND EQUITY AND PURCHASE INTENTION.

    المؤلفون: Pape, Denise, Toporowski, Waldemar

    المصدر: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p8-10, 3p

    مصطلحات موضوعية: BRAND equity, AUGMENTED reality, CONSUMER behavior, BRANDING (Marketing)

    People: PAPE, Denise

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  7. 7
    مؤتمر
    Consumer happiness toward celebrity endorsement: attitude toward the brands.

    المؤلفون: Rodrigues, Paula, Sousa, Ana, Madeira, Clara

    المصدر: International Conference on Applied Business & Management; Jul2023, p186-188, 3p

    مصطلحات موضوعية: CONSUMERS, CELEBRITIES, BRANDING (Marketing), BRAND equity, GROCERY shopping

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  8. 8
    مؤتمر
    Brand equity: a influência do valor da marca areal editores na escolha do consumidor.

    المؤلفون: Rego, Paula, Cairrã, Álvaro, Borges, Ana Pinto

    المصدر: International Conference on Applied Business & Management; Jul2023, p189-191, 3p

    مصطلحات موضوعية: BRAND equity, PUBLISHING industry personnel, SCHOOLS, CONSUMERS, BRANDING (Marketing)

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  9. 9
    مؤتمر
    THE PATH TO AUTHENTICITY IS PAVED WITH THE RIGHT CUES: A DECADE OF RESEARCH ON BRAND AUTHENTICITY.

    المؤلفون: DROPULIĆ, Branka, OZRETIĆ DOŠEN, Đurđana

    المصدر: FEB Zagreb International Odyssey Conference on Economics & Business; Jun2021, Vol. 3 Issue 1, p1082-1096, 15p

    مصطلحات موضوعية: PRODUCT management, BRANDING (Marketing), SCHOLARLY periodicals, AUTHENTICITY (Philosophy), BRAND equity, DECISION making

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  10. 10
    مؤتمر
    'Salvaging Residual Brand-value from Retro Place-Names' - An unexploited bonanza from De-colonization. An Initial, Exploratory Study.

    المؤلفون: D'Rozario, Denver, Paschall, Samuel S.

    المصدر: AMA Marketing & Public Policy Academic Conference Proceedings; 2021, Vol. 31, p558-563, 6p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND equity

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