المؤلفون: Al-Ghannami S; Department of Nutrition, Ministry of Health, Muscat, Oman., Al-Shammakhi S; Department of Nutrition, Ministry of Health, Muscat, Oman., Al Jawaldeh A; World Health Organization Regional Office for the Eastern Mediterranean, Cairo, Egypt., Al-Mamari F; Department of Nutrition, Ministry of Health, Muscat, Oman., Al Gammaria I; Department of Nutrition, Ministry of Health, Muscat, Oman., Al-Aamry J; Department of Nutrition, Ministry of Health, Muscat, Oman., Mabry R; World Health Organization Representative Office, Muscat, Oman.

المصدر: Eastern Mediterranean health journal = La revue de sante de la Mediterranee orientale = al-Majallah al-sihhiyah li-sharq al-mutawassit [East Mediterr Health J] 2019 Nov 25; Vol. 25 (11), pp. 820-827. Date of Electronic Publication: 2019 Nov 25.

نوع المنشور: Journal Article

بيانات الدورية: Publisher: Eastern Mediterranean Regional Office of the World Health Organization Country of Publication: Egypt NLM ID: 9608387 Publication Model: Electronic Cited Medium: Internet ISSN: 1687-1634 (Electronic) Linking ISSN: 10203397 NLM ISO Abbreviation: East Mediterr Health J Subsets: MEDLINE

مواضيع طبية MeSH: Beverages/*economics , Food/*economics , Marketing/*methods , Mass Media/*statistics & numerical data , Schools/*statistics & numerical data, Child ; Humans ; Marketing/statistics & numerical data ; Oman ; Snacks

مستخلص: Background: The prevalence of overweight and obesity is high in the Eastern Mediterranean Region. Half of the Region's adult women (50.1%) and more than two in five men (43.8%) are overweight or obese, and 6.9% of children aged under five years in the Region are already overweight, which is higher than the global average of 6.2%.
Aims: This rapid assessment aimed to examine marketing techniques of foods and non-alcoholic beverages targeting children and assessed implementation of food restrictions in schools as part of the national effort to address obesity in Oman.
Methods: Trained reviewers assessed Arabic TV satellite stations, local radio and print media, a random sample of schools, and a convenience sample of grocery stores, cafes and convenience stores between November 2015 and October 2016.
Results: A majority of TV advertisements (71%) were for follow-up milk formula and used a variety of methods to attract children. A large portion of radio advertisements (44%) were for savoury snacks; all included children and used sounds/words to attract children. Few print media advertisements promoted snacks; however, a large majority of the sugary snack advertisements (13% of print media) used pictures/words and incentives (awards) to attract children. In schools, most beverages purchased by children had added sugars.
Conclusions: Establishing a comprehensive regulatory framework under the national Child Law and the Convention of the Rights of the Child should be complemented by systematic monitoring of their impact on child health, and increasing food and beverage literacy among principals, teachers, canteen managers and the wider community.
(Copyright © World Health Organization (WHO) 2019. Some rights reserved. This work is available under the CC BY-NC-SA 3.0 IGO license (https://creativecommons.org/licenses/by-nc-sa/3.0/igo).)