المؤلفون: Ana Belén Oliver González

المصدر: Barataria, Iss 31, Pp 86-100 (2021)

مصطلحات موضوعية: comunicación en los eventos, planificación, personalización de eventos, account based marketing, registro de eventos, key performance indicator, events comunication, planning, events personalization, events registration, Social Sciences

وصف الملف: electronic resource

Relation: https://revistabarataria.es/web/index.php/rb/article/view/596; https://doaj.org/toc/1575-0825; https://doaj.org/toc/2172-3184

URL الوصول: https://doaj.org/article/4a3699b7d85a4576a8df068462de008c

المؤلفون: María López-Trigo Reig, María Puchalt López

المصدر: Barataria, Vol 26, Pp 49-65 (2019)

مصطلحات موضوعية: political marketing, political communication, social networks, political behavior, comparative analisis, participatory government, Social Sciences

وصف الملف: electronic resource

Relation: https://revistabarataria.es/web/pdf/num26/445_Lopez_Trigo_Bar_26_2019.pdf; https://doaj.org/toc/1575-0825; https://doaj.org/toc/2172-3184

URL الوصول: https://doaj.org/article/505bc2bc68a2458c92440130097e86e7

المؤلفون: Didier TSALA EFFA, Lucile BERTHOMÉ

المصدر: Actes Sémiotiques, Iss 124 (2021)

مصطلحات موضوعية: tourisme, nudge, marketing territorial, gamification, biais cognitifs, mode mineur du sens, moralisation, perception immédiate, Social Sciences, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://www.unilim.fr/as/6791; https://doaj.org/toc/2270-4957

URL الوصول: https://doaj.org/article/8dd2f9ef0c2b4694ac7442963c41f39c

المؤلفون: Deborah A. Christel, Susan C. Williams Née Dunn

المصدر: Studies in Communication Sciences, Vol 18, Iss 2, Pp 339-352 (2019)

مصطلحات موضوعية: plus-size, communication retail strategy, merchandising, narrative, mixed-methods, consumers, apparel, fashion, marketing, Communication. Mass media, P87-96, Social Sciences

وصف الملف: electronic resource

Relation: https://doaj.org/toc/1424-4896; https://doaj.org/toc/2296-4150

URL الوصول: https://doaj.org/article/bf196da71305471f9d38360b93aa8d63

المؤلفون: Cristina González Fernández, Raquel Martínez-Sanz

المصدر: Studies in Communication Sciences, Vol 18, Iss 2, Pp 425-437 (2019)

مصطلحات موضوعية: influence marketing, instagramer, social networks, brand communication, millennial, Communication. Mass media, P87-96, Social Sciences

وصف الملف: electronic resource

Relation: https://doaj.org/toc/1424-4896; https://doaj.org/toc/2296-4150

URL الوصول: https://doaj.org/article/ab9f879aab3f4beb825533a7ccea9039

المؤلفون: Ana de Juan Amat

المصدر: Barataria, Vol 10, Pp 165-173 (2009)

مصطلحات موضوعية: Brand placement, advertising, social influence, marketing strategy, persuasive communication, Social Sciences

وصف الملف: electronic resource

Relation: https://revistabarataria.es/web/index.php/rb/article/view/174; https://doaj.org/toc/1575-0825; https://doaj.org/toc/2172-3184

URL الوصول: https://doaj.org/article/47bdb87f40ae4d83ad2d8bf728590141

المؤلفون: Gianfranco Marrone

المصدر: Actes Sémiotiques, Iss 118 (2015)

مصطلحات موضوعية: esthétique, marque, éthique, véridiction, nature, marketing, rhétorique, bio, dénégation, hypocrisie, packaging, Social Sciences, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://www.unilim.fr/as/5379; https://doaj.org/toc/2270-4957

URL الوصول: https://doaj.org/article/a764e3fe88a94bb3b977c4428c8f2f38