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1دورية
Alternate Title: TOWARDS AN INCREASINGLY ADDRESSABLE TV. (English)
المؤلفون: AMMOUR, DIDIER SI
المصدر: Stratégies; 2/15/2024, Issue 2207, p28-30, 3p
مصطلحات موضوعية: TELEVISION viewers, ADVERTISERS, TELECOMMUNICATION, BUSINESS partnerships
الشركة/الكيان: NETFLIX Inc.
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2دورية
Alternate Title: Back to the Top Advertisers by Kantar Media. (English)
المؤلفون: WYBO, GILLES
المصدر: Stratégies; 4/4/2024, Issue 2214, p28-29, 2p
مصطلحات موضوعية: ADVERTISERS, INVESTMENTS
الشركة/الكيان: KANTAR Media (Company), CONFORAMA (Company), CARREFOUR SA
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3دورية
Alternate Title: TIKTOK: WHY SO MUCH HATE? (English)
المؤلفون: GAVARD, EMMANUEL, DI QUINZIO, CÉCILIA
المصدر: Stratégies; 4/6/2023, Issue 2169, p6-8, 3p
مصطلحات موضوعية: YOUTH, ADVERTISING, ADVERTISERS, WEB-based user interfaces
Reviews & Products: TIKTOK (Web resource)
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4دورية
Alternate Title: SVOD platforms taking on TV advertising. (English)
المؤلفون: AMMOUR, DIDIER SI
المصدر: Stratégies; 2/15/2024, Issue 2207, p32-33, 2p
مصطلحات موضوعية: ADVERTISING, ADVERTISERS, ADVERTISING revenue
الشركة/الكيان: WALT Disney Co., NETFLIX Inc.
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5دورية
Alternate Title: THREE QUESTIONS TO... (English)
المؤلفون: FONTAINE, CAROLINE
المصدر: Stratégies; 5/30/2024, Issue 2220, p22-22, 1/4p
مصطلحات موضوعية: ADVERTISERS
People: FONTAINE, Caroline
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6دورية
Alternate Title: Immerse yourself in the new world of audio with TF1 PUB. (English)
المصدر: Stratégies; 5/30/2024, Issue 2220, p21-21, 1p
مصطلحات موضوعية: ADVERTISERS, ECONOMIC trends, CUSTOMER relations, MASS media
مصطلحات جغرافية: FRANCE
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7دورية
Alternate Title: LEVEL OF SALARY BY FUNCTION. (English)
المصدر: Stratégies; 4/4/2024, Issue 2214, p8-8, 2/3p
مصطلحات موضوعية: ARTIFICIAL intelligence, ADVERTISING agencies, ADVERTISERS, CREATIVE ability
الشركة/الكيان: OGILVY & Mather SAS
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8دورية
Alternate Title: Local media did not say their last word. (English)
المؤلفون: CAUSSAT, PASCALE
المصدر: Stratégies; 11/30/2023, Issue 2197, pA28-A30, 2p
مصطلحات موضوعية: LOCAL mass media, ADVERTISING, REGIONAL marketing, ADVERTISERS
مصطلحات جغرافية: FRANCE
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9دورية
Alternate Title: Take over TikTok Search. (English)
المؤلفون: DI QUINZIO, CÉCILIA
المصدر: Stratégies; 2/15/2024, Issue 2207, p20-20, 1p
مصطلحات موضوعية: SEARCH engines, CONSUMERS' reviews, ADVERTISERS
Reviews & Products: TIKTOK (Web resource)
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10دورية
Alternate Title: The Privacy Sandbox is presented as an alternative to third-party cookies on Google Chrome. Focus on APIs. (English)
المؤلفون: GAVARD, EMMANUEL
المصدر: Stratégies; 1/18/2024, Issue 2203, p7-7, 1p
مصطلحات موضوعية: COOKIES (Computer science), ADVERTISERS, WEB browsers
الشركة/الكيان: GOOGLE Inc.
Reviews & Products: GOOGLE Chrome (Computer software)