Alternate Title: Evolution of marketing skills in the age of digitalisation. (English)

المؤلفون: ZSUZSA, SĂPLĂCAN, ANETTA, ALT MÓNIKA, REBEKA-ANNA, POP

المصدر: Forum on Economics & Business / Közgazdász Fórum; 2019, Vol. 22 Issue 138, p3-21, 19p

مصطلحات موضوعية: INTERNET marketing, SOCIAL marketing, MARKETING research, SCIENCE publishing, RESEARCH skills

Alternate Title: Consumer etnocentrism in aspect of trade marks. (English)

المؤلفون: Szűcs, Róbert Sándor, Pólya, Éva

المصدر: Economica (1585-6216); 2014, Vol. 7 Issue 2, p80-93, 14p

مصطلحات موضوعية: TRADEMARKS -- Research, ETHNOCENTRISM, MARKETING research, BRAND loyalty

مصطلحات جغرافية: HUNGARY

Alternate Title: Research about marketing of public services including customer satisfaction, considering the appearing tendency of environment conscious consumers in the County of Jász-Nagykun-Szolnok. (English)

المؤلفون: Zoltán, Máté, Éva, László, Attila, Szakács

المصدر: Economica (1585-6216); 2014, Issue 1, p164-170, 7p

مصطلحات موضوعية: CUSTOMER service research, CUSTOMER satisfaction research, MUNICIPAL services, PUBLIC utilities, MARKETING research

Alternate Title: Agricultural Insurance Market a New Solution of Marketing and Environment Protection. (English)

المؤلفون: Szakács, Attila, Szakács, Zsolt

المصدر: Economica (1585-6216); 2014, Issue 1, p125-133, 9p

مصطلحات موضوعية: AGRICULTURAL insurance, MARKETING research, FINANCIAL research, AGRICULTURAL research, INSURANCE

Alternate Title: Applicability of Financial and Management Accounting Methods in the Practice of Corporate Assessment. (English)

المؤلفون: Imre, Túróczi

المصدر: Economica (1585-6216); 2014, Issue 1, p134-139, 6p

مصطلحات موضوعية: BUSINESS valuation, MARKETING research, ACCOUNTING, FINANCIAL research, BOOK value

Alternate Title: Measuring marketing results. (English)
Cuantificarea rezultatelor activităţii de marketing. (Romanian)

المؤلفون: Alt, Monika-Anetta, Pál, Zsuzsa

المصدر: Economists' Forum / Közgazdász Fórum; Feb2012, Vol. 15 Issue 104, p25-40, 16p

مصطلحات موضوعية: MARKETING audits, MARKETING management, INVESTMENTS, MARKETING research, RECESSIONS

المؤلفون: Fehér, András, Szabó G., Gábor, Szakály, Zoltán

مصطلحات موضوعية: Társadalomtudományok, elégedettség, vélemények, olvasók, szerzők, Gazdálkodás, satisfaction, opinions, readers, authors, Gazdálkodás, Marketing, Research Methods/ Statistical Methods, Teaching/Communication/Extension/Profession, Gazdálkodás- és szervezéstudományok

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::92812aa7cfa6318918b38943e2a10b67

المؤلفون: Szente, Viktoria, Szakaly, Zoltan, Szeles, Gyula

مصطلحات موضوعية: Consumer/Household Economics, Marketing, FOS: Economics and business, organic food, marketingkutatás, ökoélelmiszer, tudatosság, consumer behaviour, fogyasztói magatartás, consciousness, marketing research

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d902c11ff16baff931a78ba0ddab46d0