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1
المؤلفون: Valente, Gustavo Rafael Gonçalves
المساهمون: Santiago, Joanna
مصطلحات موضوعية: Design, Notoriedade e Qualidade, Communication, Visibility and Quality, Marketing strategy, Estratégia marketing, Comunicação
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______1503::cb14dd1569b7bbd5e7e4b38a4a76e7ca
https://hdl.handle.net/10400.5/24086 -
2
المؤلفون: Santos, Mónica Rosário Casa Branca dos
المساهمون: Santiago, Joanna
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Plano de Marketing, Estratégias de Marketing, Brand Awareness, Notoriedade, Craft Beer, Marketing Plan, Cerveja Artesanal, Marketing Strategy
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f468e9c587f6f2ee0f9e1208f585f7fd
https://hdl.handle.net/10400.5/14678 -
3
المؤلفون: Xara-Brasil, Maria Mafalda da Cunha
المساهمون: Oliveira, Sandra Miranda de
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Processo de Desenvolvimento de Novos Produtos, Indústria da Restauração, Restoration Industry, Estratégia de Marketing e Comunicação, New Product Launching and Development, Desenvolvimento e Lançamento de Novos Produtos, New Product Development Process, Marketing Strategy
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ac79d1e5ff7fa817579eff3da67e5321
https://hdl.handle.net/10400.5/16978 -
4
المؤلفون: Cordeiro, Maria Francisca Ferreira
المساهمون: Veríssimo, José
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Internet, Web 2.0, Estratégia de Marketing, Tourist Destination, Destino Turístico, Turismo, Redes Sociais, Social Media, Marketing Strategy, Tourism
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f5d1c718d45562d87ee2a907fd711497
https://hdl.handle.net/10400.5/16977 -
5
المساهمون: Nazaré, Luís
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Balanced Scorecard, Rebikoff-Niggeler Foundation, non-profit organizations, marketing plan, estratégia de marketing, organizações sem fins lucrativos, Fundação Rebikoff-Niggeler, marketing strategy, plano de marketing
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::4ab0cfa326cf9dcb4ddda9c80203e98d
https://hdl.handle.net/10400.5/12062 -
6
المؤلفون: Rocha, Ana Rita Silva Santos
المساهمون: Silva, Rui
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Escassez de Recursos, Parcerias, Partnerships, Estratégia de Marketing, Non-profit Organization, Reputation and Notoriety, Entidades Sem Fins Lucrativos, Resource Scarcity, Corporate Social Responsibility, Cause-Related Marketing, Marketing de Causas, Responsabilidade Social Corporativa, Reputação e Notoriedade, Marketing Strategy
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5bb0833c658cc0056707e851a70223f0
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7
المساهمون: Baptista, Maria Cristina Pinto
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Plano de Marketing, estratégia de marketing, Fundraising, Marketing Plan, Nonprofit Organizations, Organizações sem fins lucrativos, Marketing Strategy
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6056165e388816147c10d3381109a681
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8
المؤلفون: Rodrigues, Mariana Monteiro
المساهمون: Silva, Rui Correia da
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Estratégia de Marketing, Adaptação e Mudança, Drinks Industry, Vantagem Competitiva, Business Strategy, Competitive Advantage, Mix e Linha de Produto, Estratégia Empresarial, Mix and Product Line, Contexto de Crise, Setor das Bebidas, Context of Crisis, Adaptation and Change, Marketing Strategy
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7131c8e2312e4cdaa3fedd77e3882293
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9
المؤلفون: Gonçalves, Patrícia Roque
المساهمون: Baptista, Maria Cristina Pinto
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: nonprofit organizations, marketing plan, estratégia de marketing, organizações sem fins lucrativos, marketing strategy, plano de marketing, operational marketing, marketing operacional
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::124446fac52ff823c4f2240d3295c901
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10
المؤلفون: Dias, Edgar de Jesus
المساهمون: Baptista, Maria Cristina Pinto
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: entretenimento, action research, entertainment, marketing plan, estratégia de marketing, marketing strategy, plano de marketing
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6f162b8163a4f1995f43bcc325cc3530
https://hdl.handle.net/10400.5/10181
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