Alternate Title: THE EFFECTS OF HETEROGENEITY IN THE COLLECTOR BEHAVIOR. (English)

المؤلفون: BLANCO-GONZÁLEZ, ALICIA, MERCADO-IDOETA, CARMELO, PRADO-ROMÁN, ALBERTO, CRUZ-SUÁREZ, ANA

المصدر: Portuguese Journal of Marketing / Revista Portuguesa de Marketing; 2012, Issue 28, p78-91, 14p

مصطلحات موضوعية: COLLECTORS & collecting, SOCIOECONOMICS, HETEROGENEITY, MARKETING strategy, CONSUMER behavior, LITERATURE reviews, IDENTITY (Psychology)

مصطلحات جغرافية: SPAIN