Alternate Title: ONLINE TOOLS AS MARKETING STRATEGY: CONVERSE - ALL STAR BRAZIL. (English)

المؤلفون: Viana de Almeida, Tatiane Nunes, Ladeira, Rodrigo, Silva Bruno, Michelle, da Silva Leal, Ailton

المصدر: Revista Pensamento Contemporâneo em Administração; jul/set2012, Vol. 6 Issue 3, p88-103, 16p

مصطلحات موضوعية: MARKETING strategy, INTERNATIONAL economic relations, WEB 2.0, COMPETITIVE advantage in business, CONSUMER behavior, SALES promotion

مصطلحات جغرافية: BRAZIL

الشركة/الكيان: CONVERSE Inc.

Alternate Title: SHOPPING EXPERIENCE IN THE LUXURY MARKET: H. STERN CASE. (English)

المؤلفون: Mariana^de Queiroz Brunelli, de Araujo, Fábio Francisco, Gonçalves Barbosa, Paula, Queiroga Monteiro, Ana Paula, Tarrisse da Fontoura, Carlos Frederico, Molaro, Bruno

المصدر: Revista Pensamento Contemporâneo em Administração; abr/jun2012, Vol. 6 Issue 2, p14-32, 19p

مصطلحات موضوعية: COMPETITIVE advantage in business, CUSTOMER loyalty, CONSUMER behavior, BRAND loyalty, CUSTOMER satisfaction, MARKETING strategy, BRAND choice