المؤلفون: Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Maria Carolina Zanette

المصدر: RAC: Revista de Administração Contemporânea, Vol 27, Iss 4, Pp e230141-e230141 (2023)

مصطلحات موضوعية: consumer behavior, digital marketing, framework, marketing strategy, technology, Management. Industrial management, HD28-70, Accounting. Bookkeeping, HF5601-5689

وصف الملف: electronic resource

Relation: https://rac.anpad.org.br/index.php/rac/article/view/1601; https://doaj.org/toc/1415-6555; https://doaj.org/toc/1982-7849

URL الوصول: https://doaj.org/article/7cc3cd71bab84f9b97d726b3c9f1ef7f

المؤلفون: Rodolfo Olinto Rotoli Garcia Oliveira, Ana Beatriz Bezerra Souza, Raryanne Dias Folhas, Marcelo Corrêa da Silva, Itallo Romero Marques Sobreira, Mariane Santos Pereira, José Bento Sterman Ferraz, Minos Esperandio de Carvalho, Leandro Lopes Nepomuceno, Helcileia Dias Santos, José Américo Soares Garcia, Jorge Luís

المصدر: Brazilian Journal of Veterinary Research and Animal Science, Vol 59 (2023)

مصطلحات موضوعية: Functional food, Consumer behavior, Marketing strategy, A2 milk, Animal culture, SF1-1100

وصف الملف: electronic resource

Relation: https://www.revistas.usp.br/bjvras/article/view/193432; https://doaj.org/toc/1413-9596; https://doaj.org/toc/1678-4456

URL الوصول: https://doaj.org/article/d6f44bc4f792473aa5bc9e9f3071f5c4

Alternate Title: PHARMACEUTICAL INDUSTRY AND CONSUMER VULNERABILITY: BRIEF NOTES ON BIOMEDICALIZATION OF HEALTHY INDIVIDUALS. (English)

المؤلفون: BARBOSA RAMOS, EDITH MARIA, VERBICARO, DENNIS, DO SOCORRO TEIXEIRA LEAL, PASTORA

المصدر: Revista Jurídica (0103-3506); jul-set2022, Vol. 3 Issue 70, p700-727, 28p

مصطلحات موضوعية: ADVOCACY advertising, ECONOMIC impact, GROWTH industries, CONSUMERS, MARKETING strategy, CONSUMER behavior

المؤلفون: Ricardo Osório de Oliveira, Eduardo Eugênio Spers

المصدر: RAE: Revista de Administração de Empresas, Vol 58, Iss 4, Pp 365-379 (2018)

مصطلحات موضوعية: Consumer behavior, brand, Marketing strategy, agricultural commodities, pork, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://www.scielo.br/pdf/rae/v58n4/0034-7590-rae-58-04-0365.pdf; https://doaj.org/toc/0034-7590; https://doaj.org/toc/2178-938X

URL الوصول: https://doaj.org/article/24dcfaaaf55646a18d6e81705265f16f

المؤلفون: Cardoso, Isadora Marques

المساهمون: Ladeira, Wagner Junior

المصدر: Repositório Institucional da UNISINOS (RBDU Repositório Digital da Biblioteca da Unisinos)
Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron:UNISINOS

مصطلحات موضوعية: Estratégia de marketing, Escassez, Urgência de compra, Scarcity, Purchase urgency, Comportamento do consumidor, Marketing strategy, Limited editions, Ciências Sociais Aplicadas::Administração [ACCNPQ], Edições limitadas, Consumer behavior

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3056::5d3477dcb76f1ec153b2de5874799c62
http://www.repositorio.jesuita.org.br/handle/UNISINOS/12139

Alternate Title: Gastronomic ventures and the use of information and communication technology (ICT). (English)

المؤلفون: Rocha dos Santos, Mateus, Costa Perinotto, André Riani, Boneli Vieira, Vinicius

المصدر: Comunicação Pública; 2020, Vol. 15 Issue 28, p1-21, 21p

مصطلحات موضوعية: CONSUMER behavior, INFORMATION & communication technologies, RESTAURATEURS, FUTURES market, BIBLIOGRAPHIC databases, MARKETING strategy

مصطلحات جغرافية: BRAZIL

Alternate Title: INFLUENCE OF SALES PROMOTION STRATEGIES ON CONSUMER PURCHASE BEHAVIOR PLUS SIZE IN THE CLOTHING RETAIL SEGMENT. (English)

المؤلفون: David Pires, Vanessa Aparecida, Barbosa Vicente, Victor Manuel

المصدر: Journal of Management Analysis / Revista Gestão em Análise; may-agu2019, Vol. 8 Issue 2, p107-122, 16p

مصطلحات موضوعية: CONSUMER behavior, DISCOUNT prices, CHI-squared test, SALES promotion, MARKETING strategy

Alternate Title: CONSUMER BEHAVIOR OF GENERATION Z IN THE FOOD TRUCK MARKET. (English)

المؤلفون: da Silva Dias, Ana Paula, Zuffo, Silvia, de Souza, Eduardo chaves

المصدر: CPMark: Caderno Profissional de Marketing; jul-dec2018, Vol. 6 Issue 2, p91-105, 15p

مصطلحات موضوعية: CONSUMER behavior, MOBILE food services, YOUNG consumers, GENERATION Z consumers, MARKETING strategy

المؤلفون: Stefânia Ordovás de Almeida, José Afonso Mazzon, Hugo Fridolino Müller Neto, Utpal Dholakia

المصدر: RAE: Revista de Administração de Empresas, Vol 52, Iss 2, Pp 204-216 (2012)

مصطلحات موضوعية: Consumer behavior, virtual communities, brand communities, brands, marketing strategy, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-75902012000200006.pdf; https://doaj.org/toc/0034-7590; https://doaj.org/toc/2178-938X

URL الوصول: https://doaj.org/article/57cc027bc8c24fac85e3f377c7de27a2

Alternate Title: Potential and market structure in the municipality of Cruzília, MG: viability of implementation of street fair. (English)

المؤلفون: Zanella Martinhago, Dariana, Pereira Reis, Ricardo, de Araújo Pereira, Claudia Maria Miranda

المصدر: Organizações Rurais & Agroindustriais; 2013, Vol. 15 Issue 3, p345-358, 14p

مصطلحات موضوعية: HORTICULTURAL product marketing, AGRICULTURAL exhibitions, CONSUMER behavior, MARKET potential, MARKETING strategy