المؤلفون: Yamashita, Sandra Sayuri, Gouvêa, Maria Aparecida

المصدر: Revista de Economia e Administração; jul-set2005, Vol. 4 Issue 3, p343-366, 24p

مصطلحات موضوعية: INTERNET & economics, INTERNET marketing, MARKETING strategy, CUSTOMER relations, CASE studies, MARKETING channels, SWOT analysis

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL