Alternate Title: STRATEGIC ALLIANCES AND GLOBAL APPAREL VALUE CHAINS: A STUDY OF MULTIPLE CASES. (English)

المؤلفون: Armando, Eduardo, Fischmann, Adalberto Américo, da Cunha, Neila C. Viana

المصدر: Gestão e Regionalidade; 2010, Vol. 26 Issue 77, p99-114, 16p, 3 Charts

مصطلحات موضوعية: STRATEGIC alliances (Business), SUPPLY chains, SUPPLY chain management, MARKETING strategy, CLOTHING industry

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL