Alternate Title: Social Marketing Strategies adopted in the Next Minute Law Campaign. (English)
Estrategias de Marketing Social adoptadas en la Campaña Ley del Minuto Siguiente. (Spanish)

المؤلفون: Ermes Santos, Valéria, Gondim-Matos, Beatriz, Barbosa Lessa, Patrick Wendell

المصدر: Journal Public Administration & Social Management / Administração Pública e Gestão Social; abr-jun2023, Vol. 15 Issue 2, p1-15, 15p

مصطلحات موضوعية: CITIZENS, SOCIAL marketing, PRIMARY audience, MARKETING strategy, VICTIMS of violent crimes, AUDIENCES

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL

المؤلفون: Gouvêa, Maria Aparecida, Torres, Rosane Rivera

المصدر: Revista de Economia e Administração; out-dez2007, Vol. 6 Issue 4, p485-519, 35p

مصطلحات موضوعية: BRANDING (Marketing), BRANDING consultants, DOCTORAL students, MARKETING strategy, MARKETING research

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL

المؤلفون: Yamashita, Sandra Sayuri, Gouvêa, Maria Aparecida

المصدر: Revista de Economia e Administração; jul-set2005, Vol. 4 Issue 3, p343-366, 24p

مصطلحات موضوعية: INTERNET & economics, INTERNET marketing, MARKETING strategy, CUSTOMER relations, CASE studies, MARKETING channels, SWOT analysis

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL

المؤلفون: Vasconcelos, Anselmo Ferreira

المصدر: Revista de Economia e Administração; abr-jun2003, Vol. 2 Issue 2, p34-58, 25p

مصطلحات موضوعية: INTERNAL marketing, EDUCATION marketing, MARKETING strategy, EMPIRICAL research, TEACHER evaluation, TEACHER attitudes, TEACHER competencies, REWARDS & punishments in education

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL

Alternate Title: THE IMPORTANCE OF TECHNOLOGY IN THE MANAGEMENT MODEL OF PROGRAMS FOR HEALTH PROMOTION, PREVENTION OF DISEASES AND SUPPLEMENTAL HEALTH. (English)

المؤلفون: Monken, Sonia, Biancolino, César Augusto, Miraldo, Claudio

المصدر: Journal of Business & Projects / Revista de Gestão e Projetos; mai-ago2013, Vol. 4 Issue 2, p50-72, 23p

مصطلحات موضوعية: HEALTH risk assessment, HEALTH promotion, HEALTH insurance, MARKETING strategy, DATA warehousing, RISK management information systems, COMPUTER software

مصطلحات جغرافية: SAO Paulo (Brazil)

Alternate Title: STRATEGIC ALLIANCES AND GLOBAL APPAREL VALUE CHAINS: A STUDY OF MULTIPLE CASES. (English)

المؤلفون: Armando, Eduardo, Fischmann, Adalberto Américo, da Cunha, Neila C. Viana

المصدر: Gestão e Regionalidade; 2010, Vol. 26 Issue 77, p99-114, 16p, 3 Charts

مصطلحات موضوعية: STRATEGIC alliances (Business), SUPPLY chains, SUPPLY chain management, MARKETING strategy, CLOTHING industry

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL

Alternate Title: THE DIFFERENTIATION IN THE POSITIONING PROCESS OF MARKETING AND TOURISM SECTOR. (English)

المؤلفون: Gouvêa, Maria Aparecida, Niño, Fanny Mori

المصدر: Gestão e Regionalidade; 2010, Vol. 26 Issue 76, p4-16, 13p, 4 Charts

مصطلحات موضوعية: TOURISM, MARKETING strategy, COMPARATIVE studies, TRAVEL agents, CONTENT analysis, QUALITATIVE research, STRATEGIC planning

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL