Alternate Title: Sensory marketing and overviews of equivalences in the executive secretary field. (English)

المؤلفون: da Silva Nascimento, Victor, Pontes Machado, Suelen, Rocha, Carla Marlana

المصدر: Revista Expectativa; jul-set2023, Vol. 22 Issue 3, p42-68, 27p

مصطلحات موضوعية: CAREER development, SENSE organs, MARKETING executives, BRANDING (Marketing), MARKETING strategy

Alternate Title: Social Marketing Strategies adopted in the Next Minute Law Campaign. (English)
Estrategias de Marketing Social adoptadas en la Campaña Ley del Minuto Siguiente. (Spanish)

المؤلفون: Ermes Santos, Valéria, Gondim-Matos, Beatriz, Barbosa Lessa, Patrick Wendell

المصدر: Journal Public Administration & Social Management / Administração Pública e Gestão Social; abr-jun2023, Vol. 15 Issue 2, p1-15, 15p

مصطلحات موضوعية: CITIZENS, SOCIAL marketing, PRIMARY audience, MARKETING strategy, VICTIMS of violent crimes, AUDIENCES

مصطلحات جغرافية: SAO Paulo (Brazil), BRAZIL

المؤلفون: Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Maria Carolina Zanette

المصدر: RAC: Revista de Administração Contemporânea, Vol 27, Iss 4, Pp e230141-e230141 (2023)

مصطلحات موضوعية: consumer behavior, digital marketing, framework, marketing strategy, technology, Management. Industrial management, HD28-70, Accounting. Bookkeeping, HF5601-5689

وصف الملف: electronic resource

Relation: https://rac.anpad.org.br/index.php/rac/article/view/1601; https://doaj.org/toc/1415-6555; https://doaj.org/toc/1982-7849

URL الوصول: https://doaj.org/article/7cc3cd71bab84f9b97d726b3c9f1ef7f

Alternate Title: The importance of olfactory marketing in fashion brands: the Abercrombie & Fitch case. (English)

المؤلفون: Brito, Teresa, Duarte, Alexandre

المصدر: Comunicação Pública; 2023, Vol. 18 Issue 34, p1-25, 25p

مصطلحات موضوعية: FASHION marketing, CONSUMER psychology, CLOTHING industry, MARKETING strategy, RESEARCH questions, ODORS, OLFACTORY perception

الشركة/الكيان: ABERCROMBIE & Fitch Co.

Alternate Title: Digital platform workers: globalisation, super-exploitation and class struggle. (English)

المؤلفون: Felix, Gil

المصدر: Sociedade e Estado; jan-abr2023, Vol. 38 Issue 1, p35-62, 28p

مصطلحات موضوعية: ANTI-globalization movement, MARKETING strategy, DIGITAL technology, EXPORT marketing, SECONDARY analysis

الشركة/الكيان: UBER Technologies Inc.

People: MARX, Karl, 1818-1883

Alternate Title: CONTENT MARKETING DEVELOPED FROM THE PERSONA OF AN EXTENSION PROJECT FOR FAMILIES OF PEOPLE WITH DISABILITIES. (English)
MARKETING DE CONTENIDOS DESARROLLADO A PARTIR DE LA PERSONA DE UN PROYECTO DE EXTENSIÓN PARA FAMILIAS DE PERSONAS CON DISCAPACIDAD. (Spanish)

المؤلفون: HOTT CORRÊA, STELA CRISTINA, GONÇALVES MACHADO, KASCILENE, DE PAULA NETO, ALCIELIS, APARECIDA DE OLIVEIRA, MARGARIDA, NAZARETH COSTA, RAFAELA SANDRA, GAMA RODRIGUES, TAYLLA CUNHA

المصدر: Brazilian Business Law Journal / Administração de Empresas em Revista; 2023, Vol. 1 Issue 31, p256-279, 22p

مصطلحات موضوعية: INTERNET marketing, SOCIAL distancing, COVID-19 pandemic, PRIMARY audience, MARKETING strategy, CONTENT marketing, PEOPLE with disabilities

Alternate Title: Digital Micro-influencers and Partnerships. (English)
Micro Influyentes Digitales y Asociaciones. (Spanish)

المؤلفون: Cembranel, Priscila, Costa Amorim, Bianca, Penz, Daniel, Borba, Claudinara, Nascimento, Josiane

المصدر: Journal of Administrative Sciences / Revista Ciências Administrativas; 2023, Vol. 29, p1-10, 10p

مصطلحات موضوعية: INTERNET marketing, MARKETING strategy

المؤلفون: Feijó-de-Almeida, Giovana-Goretti

المصدر: EURE; jan2023, Vol. 49 Issue 146, p1-20, 20p

مصطلحات موضوعية: REGIONAL development, REPUTATION, POWER (Social sciences), NEW product development, MARKETING strategy

مصطلحات جغرافية: PORTO Alegre (Brazil), PELOTAS (Rio Grande do Sul, Brazil)

Alternate Title: THE COMPETITIVE CAPACITY ANALYSIS OF MICRO AND SMALL BRAZILIAN COMPANIES WITH A VIEW TO EXPORT. (English)

المؤلفون: Ferreira, Carla Patrícia Santos, Cavalcanti, André Marques, Silva, Auristela Maria da

المصدر: Exacta; jan-mar2023, Vol. 21 Issue 1, p53-79, 27p

مصطلحات موضوعية: SMALL business, GROSS domestic product, GOVERNMENT policy, MARKETING strategy, ECONOMIC development, TECHNOLOGICAL innovations

مصطلحات جغرافية: BRAZIL

Alternate Title: MARKETING INFORMATION SYSTEM (SIM) AT THE SERVICE OF COSMETIC PRODUCTS: A QUALITATIVE APPROACH IN THE NATURA COMPANY. (English)

المؤلفون: Brito, Mayara, Capparrotti, Bruno, Xavier da Costa, Kandy, de Sousa Abrantes de Paiva, Maicon Marcio, Toledo, Luciano Augusto

المصدر: CPMark: Caderno Profissional de Marketing; ago-nov2022, Vol. 10 Issue 5, p41-67, 27p

مصطلحات موضوعية: MARKETING planning, MARKETING strategy, INFORMATION storage & retrieval systems