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1دورية أكاديمية
المؤلفون: Mykola Nikolaev, Tetiana Cherniavska
المصدر: European Journal of Management Issues, Vol 29, Iss 3 (2021)
مصطلحات موضوعية: adaptive strategy, digital environment, global digitalization of business, Business, HF5001-6182, Marketing. Distribution of products, HF5410-5417.5
الوصف: Purpose: To substantiate the elements of a complex mechanism for adaptive business strategies implementation and to develop an algorithm for its operation in a digital environment. Findings: A hypothesis about the positive impact of global digitalization of business on the formation of an adaptive mechanism for managing the business strategy implementation. It is proved that in the digital environment the indicative tools and flexible methods of making managerial decisions are activated, the efficiency of functioning of the corresponding mechanisms increases. The author offers adaptive mechanism for managing the business strategy implementation in the conditions of digital environment, substantiates its components, determines the tools for environmental diagnostics, selection and implementation of adaptive strategies, and highlights the principles of operation and interconnection of the subsystems of the mechanism. The article reveals functions and tasks of the adaptive mechanism and offers the algorithm of its introduction in the conditions of the digital environment. Practical Implications: The results of the study can be used in the practice of management of modern economic entities in order to ensure management decisions and strategic development in the context of global digitalization of business. Originality/Value: For the first time, the author proposes the adaptive mechanism for managing the business strategy implementation in a digital environment and substantiates its components, functions, methods and tools. Future Research: Risk management of adaptive strategies, indicative technologies of diagnostics of digital environment, systematization of world experience of strategic adaptive management. Paper type: Theoretical
وصف الملف: electronic resource
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2دورية أكاديمية
المؤلفون: Mykola Gennadiyovych Nikolaev
المصدر: European Journal of Management Issues, Vol 26, Iss 3-4, Pp 82-91 (2018)
مصطلحات موضوعية: strategic management, digital economy, management, digital environment, adaptation, Business, HF5001-6182, Marketing. Distribution of products, HF5410-5417.5
الوصف: Purpose – to analyze strategic company management in the digital business environment. Design/Method/Approach. General scientific methods are applied: systematization, comparison, generalization, analysis, and synthesis. Findings. The essence of strategic management and its significance to a company has been analyzed. The relationship between strategic company management and digital business environment has been elucidated. Basic trends for doing business in the digital environment have been defined. Theoretical implications. Theoretical significance of the research is in the advancement of opinion on the strategic company management in digital business environment. Practical implications. The practical value of the research is in the possibility of applying the results obtained by both international and domestic companies for strategic management in the digital business environment that emerged as a result of the Fourth industrial revolution. Originality/Value. The main trends of modern business in the digital environment have been identified. The choice of strategies of multinational companies has been identified, as well as the areas of their application in digital business environment. Research limitations/Future research. The prospects for further research are to study the strategic management of international companies and analyze the impact of digital business environment on their development. Paper type – theoretical.
وصف الملف: electronic resource
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