المؤلفون: Barbara Olga Antczak

المصدر: Journal of Modern Science, Vol 56, Iss 2, Pp 310-335 (2024)

مصطلحات موضوعية: social media marketing, artificial intelligence, digital marketing, customer behaviour, purchasing habits, Social Sciences

وصف الملف: electronic resource

Relation: https://www.jomswsge.com/The-influence-of-digital-marketing-and-social-media-marketing-on-consumer-buying,189429,0,2.html; https://doaj.org/toc/1734-2031; https://doaj.org/toc/2391-789X

URL الوصول: https://doaj.org/article/ae5c03839e1a42baa82b55b255595447

المؤلفون: ANDREA SEBERÍNI, KATARÍNA IZÁKOVÁ, MARTIN HRONEC

المصدر: Ekonomika a Spoločnosť, Vol 25, Iss 1, Pp 5-19 (2024)

مصطلحات موضوعية: greenwashing, green marketing, consumer, slovakia, Finance, HG1-9999, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://www.ekonomikaaspolocnost.umb.sk/?page_id=1924; https://doaj.org/toc/2729-8213

URL الوصول: https://doaj.org/article/8afbd17eb7b94815974541c87c96ec8f

Alternate Title: Theoretical Background of Humour Concerning Marketing Communication. (English)

المؤلفون: Doaré, Jana

المصدر: Studia Scientifica Facultatis Paedagogicae Universitas Catholica Ruomberok; 2024, Vol. 23 Issue 1, p166-175, 10p

مصطلحات موضوعية: MARKETING, COMMUNICATION in marketing, PUBLIC relations, PUBLIC communication, SPHERES, STRATEGIC communication

المؤلفون: Barbara Pabian, Arnold Pabian

المصدر: Journal of Modern Science, Vol 55, Iss 1, Pp 236-249 (2024)

مصطلحات موضوعية: marketing communication, sales, ethics in business, values in business, unfair competition, Social Sciences

وصف الملف: electronic resource

Relation: https://www.jomswsge.com/Szkic-do-dyskusji-nad-problematyka-etyki-w-biznesie,185399,0,2.html; https://doaj.org/toc/1734-2031; https://doaj.org/toc/2391-789X

URL الوصول: https://doaj.org/article/e15ddb8166384eb8b856d16225a8c574

المؤلفون: Katarzyna Piskała

المصدر: Szkoła - Zawód - Praca, Iss 26 (2024)

مصطلحات موضوعية: internet, społeczeństwo informacyjne, social media, portale społecznościowe, influencer, influencer marketing, Industries. Land use. Labor, HD28-9999, Education

وصف الملف: electronic resource

Relation: https://czasopisma.ukw.edu.pl/index.php/szp/article/view/2106; https://doaj.org/toc/2082-6087

URL الوصول: https://doaj.org/article/51b392d110354ca6a5b306994421f1d0

المؤلفون: Agnieszka Barbara Bojanowska, Monika Kulisz, Agnieszka Surowiec

المصدر: Journal of Modern Science, Vol 54, Iss 5, Pp 43-65 (2023)

مصطلحات موضوعية: risk, consumer decisions, consumer behavior, covid-19 pandemic, marketing, Social Sciences

وصف الملف: electronic resource

Relation: https://www.jomswsge.com/Risk-awareness-in-making-consumer-online-decisions-during-Covid-19-pandemichttps,176172,0,2.html; https://doaj.org/toc/1734-2031; https://doaj.org/toc/2391-789X

URL الوصول: https://doaj.org/article/039df00eff17498f92f6ee9d52103b32

المؤلفون: Urszula Anisiewicz, Marcin Marczuk, Wiktor Cwynar, Tomasz Wołowiec, Marta Cholewa-Wiktor

المصدر: Journal of Modern Science, Vol 54, Iss 5, Pp 740-757 (2023)

مصطلحات موضوعية: market analysis, economic efficiency of processes, rationality, marketing strategy, sales strategy, Social Sciences

وصف الملف: electronic resource

Relation: https://www.jomswsge.com/Economic-determinants-of-new-product-development,176402,0,2.html; https://doaj.org/toc/1734-2031; https://doaj.org/toc/2391-789X

URL الوصول: https://doaj.org/article/cabd00161c8849a48b73fb061267a9fc

المؤلفون: Agnieszka Barbara Bojanowska, Marcin Gąsior, Barbara Szymoniuk

المصدر: Journal of Modern Science, Vol 54, Iss 5, Pp 202-225 (2023)

مصطلحات موضوعية: circular economy, csr, clothing market, sustainable marketing, customer, eco-consumption, Social Sciences

وصف الملف: electronic resource

Relation: https://www.jomswsge.com/Klasyfikacja-konsumentow-ze-wzgledu-na-ich-reakcje-na-dzialania-proekologiczne-przedsiebiorstw,176181,0,2.html; https://doaj.org/toc/1734-2031; https://doaj.org/toc/2391-789X

URL الوصول: https://doaj.org/article/cc07218612bc47918950230d654e1e6e

المؤلفون: Joanna Wyrwisz, Katarzyna Solecka

المصدر: Journal of Modern Science, Vol 54, Iss 5, Pp 863-880 (2023)

مصطلحات موضوعية: woman, social media, marketing communication, brand, consumer, Social Sciences

وصف الملف: electronic resource

Relation: https://www.jomswsge.com/Kobieta-jako-konsument-w-przestrzeni-mediow-spolecznosciowych,176801,0,2.html; https://doaj.org/toc/1734-2031; https://doaj.org/toc/2391-789X

URL الوصول: https://doaj.org/article/f3adb0585f2c4ceaa72e543a88f182b5

المؤلفون: Eliška Kochová, Dita Hommerová

المصدر: Trendy v podnikání, Vol 13, Iss 1, Pp 46-60 (2023)

مصطلحات موضوعية: marketing, strategic plan, hop and beer temple, tourism, unesco, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://drive.google.com/file/d/16vyktzrYKjgZnHU5dmWmzgwwf8nujTSv/view; https://doaj.org/toc/2788-0079

URL الوصول: https://doaj.org/article/ca62e09db6cf45069cbbe7c4436e95f6