المؤلفون: Vargas Álvarez, Álvaro, Meléndez Tamayo, Carlos, Vargas Brito, Mario, Meléndez Tamayo, Xavier

المصدر: Cuadernos del Centro de Estudios de Diseño y Comunicación; 2024/2025, Vol. 27 Issue 236, p189-203, 15p

مصطلحات موضوعية: COMPARATIVE education, ARCHITECTURAL design, CORPORATE culture, GRAPHIC design, MARKETING, BLENDED learning, EXPERIENTIAL learning, CLASSROOM environment, BASKETBALL fans

المؤلفون: Morales, Pablo R., Pilamunga Poveda, Marcelo, Jordán Yanchatuña, Diego

المصدر: Cuadernos del Centro de Estudios de Diseño y Comunicación; 2024/2025, Vol. 27 Issue 236, p173-188, 16p

مصطلحات موضوعية: LITERATURE reviews, SOCIAL networks, INTERNET access, SMALL business, INTERNET marketing, ONLINE social networks

مصطلحات جغرافية: ECUADOR

Alternate Title: Communicating Environmental Sustainability Actions in Fashion Brands. (English)
Comunicação de ações de sustentabilidade ambiental em marcas do setor de moda. (Portuguese)

المؤلفون: Forero Sarmiento, Valeria, Orozco-Toro, Jaime Alberto

المصدر: Anuario Electrónico de Estudios en Comunicación Social 'Disertaciones'; jul-dic2024, Vol. 17 Issue 2, p1-19, 19p

مصطلحات موضوعية: SUSTAINABLE fashion, SUSTAINABILITY, BRANDING (Marketing), CONSUMPTION (Economics), CLOTHING industry, HABIT

Alternate Title: Breastfeeding. (English)

المؤلفون: Dinorah González-Castell, Luz, Unar-Munguía, Mishel, Bonvecchio-Arenas, Anabelle, Rivera-Pasquel, Marta, Lilia Lozada-Tequeanes, Ana, Ivonne Ramírez-Silva, Claudia, Jasmín Álvarez-Peña, Ivonne, Cobo-Armijo, Fernanda, Ángel Rivera-Dommarco, Juan

المصدر: Salud Pública de México; jul/ago2024, Vol. 66 Issue 4, p498-508, 11p

مصطلحات موضوعية: MATERNITY leave, BREASTFEEDING, WELL-being, NUTRITION surveys, EXPORT marketing

مصطلحات جغرافية: MEXICO

Alternate Title: University Inclusion Discourses in Chile: Meritocracy and Educational Integration. (English)
Discursos de inclusão universitária no Chile: meritocracia e integração educacional. (Portuguese)

المؤلفون: Miranda-Molina, Rafael

المصدر: Pedagogía y Saberes; jul-dic2024, Issue 61, p71-82, 13p

مصطلحات موضوعية: AFFIRMATIVE action programs in education, AFFIRMATIVE action programs, SOCIAL marketing, HIGHER education, SOCIAL justice, ARCHIVES, SOCIAL integration

Alternate Title: Effect of the Functional Perceived Value on Purchase Intention in Retail Market. (English)

المؤلفون: Martínez, Fernando, Ortegón, Leonardo

المصدر: Estudios de la Gestión; jul-dic2024, Issue 16, p153-174, 22p

مصطلحات موضوعية: CONSUMER behavior, STRUCTURAL equation modeling, RETAIL industry, EMPLOYEE training, MARKETING management

Alternate Title: Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs). (English)

المؤلفون: Caraballo, A., Luna, J., Carbal, A.

المصدر: Panorama Económico; oct2024, Vol. 31 Issue 4, p360-376, 17p

مصطلحات موضوعية: SMALL business, INFORMATION & communication technologies, INTERNET marketing, CONTENT marketing, LABOR supply, MARKETING strategy

مصطلحات جغرافية: COLOMBIA

Alternate Title: Communication in the strategic plans of Spanish university libraries.

المؤلفون: Herrera Morillas, José Luis¹ jlhermor@unex.es

المصدر: Palabra Clave (1666-2938). abr-sep2021, Vol. 10 Issue 2, p1-12. 12p.

مصطلحات موضوعية: *Academic libraries, *Strategic planning, *Library personnel, *Library marketing, Public works, Marketing planning, Organizational communication

مصطلحات جغرافية: Spain

Alternate Title: The Management of Digital External Communication in University Libraries. The Case of Libraries Belonging to the Network of Catholic and Catholic-Oriented University Libraries En Argentina.

المؤلفون: Rodríguez, Mariela¹ mariela.rodriguez@mi.unc.edu.ar, Angelozzi, Silvina² silvina.angelozzi@unc.edu.ar

المصدر: Revista Interamericana de Bibliotecologia. may-ago2024, Vol. 47 Issue 2, p1-13. 13p.

مصطلحات موضوعية: *Academic libraries, *Digital communications, *Records management, *Social media, *Library administration, Internet marketing, Organizational communication, Communication policy, Marketing management

مصطلحات جغرافية: Argentina

Alternate Title: Instagram content scheduling as a key Engagement factor in the ASOBAL League. (English)
A programaçao de conteúdos no Instagram como factor chave de envolvimento na Liga ASOBAL. (Portuguese)

المؤلفون: Berraquero Rodríguez, Diego, Baena-González, Rafael, Chavarría-Ortiz, Carlos, Gallardo Guerrero, Ana María

المصدر: E-balonmano.com: Journal of Sports Science / Revista de Ciencias del Deporte; 2024, Vol. 20 Issue 2, p155-168, 14p

مصطلحات موضوعية: COMMUNICATION in sports, COMMUNICATION in marketing, CONSUMER expertise, MARKETING strategy, DIGITAL communications