Alternate Title: A RESEARCH ON THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY APPLICATIONS ON BRAND IMAGE. (English)

المؤلفون: SİLSÜPÜR, Özer, TARHAN, Ahmet

المصدر: Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi; Sep2021, Vol. 9 Issue 2, p598-628, 31p

مصطلحات موضوعية: SOCIAL responsibility of business, BRAND image, SOCIAL responsibility, INDEPENDENT variables, DEPENDENT variables, PARTICIPATION

Alternate Title: Investigation of Ads During the Covid-19 Pandemic from the Point of Corporate Social Responsibility. (English)

المؤلفون: Şıker, Perihan

المصدر: Electronic Turkish Studies; Dec2020, Vol. 15 Issue 8, p3775-3791, 17p

مصطلحات موضوعية: COVID-19 pandemic, BRAND image, SOCIAL responsibility, COVID-19, MONEY supply, SOCIAL responsibility of business, GRATITUDE

مصطلحات جغرافية: TURKEY

Alternate Title: SOCIAL MEDIA REFLECTIONS OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS: SAMSUNG - SAMPLE OF HEARING HANDS PROJECT. (English)

المؤلفون: GÜLTEKİN, Metin, POLAT, Ahmet Fuat

المصدر: Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi; Sep2019, Vol. 7 Issue 2, p816-845, 30p

مصطلحات موضوعية: CONSUMER preferences, SOCIAL responsibility, BRAND image, SOCIAL media, SOCIAL responsibility of business, BRAND choice, SENSORY perception