Alternate Title: Mascot Beyond Brand Recognition: Eddie The Head. (English)

المؤلفون: KARA, Murat

المصدر: SDU Journal of Social Sciences; 2019, Vol. 2 Issue 47, p130-138, 9p

مصطلحات موضوعية: BRAND image, BRAND personification, MARKETING strategy, PRIMARY audience, HEAVY metal music, MASCOTS

المؤلفون: Canan TİFTİK

المساهمون: Tiftik, Canan

المصدر: Volume: 9, Issue: 2 692-719
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
Istanbul Gelisim University Journal of Social Sciences
Unknown Journal

مصطلحات موضوعية: Consumption, Tüketim Toplumu, Consumer Society, Social, Marka, Tüketim, Pazarlama Stratejisi, Marka Tercihi, Marketing Strategy, Brand, Brand Preference, General Earth and Planetary Sciences, Sosyal, General Environmental Science

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::032d67343e0ba7667190abaeff7f846b
https://hdl.handle.net/11363/4966