Alternate Title: ENTREPRENEURIAL MARKETING: A CONCEPTUAL FRAMEWORK ON ITS DIMENSIONS, BENEFITS, CHALLENGES AND STRATEGIES. (English)

المؤلفون: GEDİK, Yasemin

المصدر: Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi; Jul2023, Vol. 15 Issue 3, p286-311, 26p

مصطلحات موضوعية: BUSINESSPEOPLE, MARKETING strategy, MARKETING, SOCIAL development, MARKETING executives, CUSTOMER loyalty

Alternate Title: City Studies in Marketing: The Past, Present and the Future of Turkish Cities. (English)

المؤلفون: YILDIZ, Selçuk Yasin

المصدر: Urban Academy/ Kent Akademisi; 2023 Special Issue, Vol. 16, p284-308, 25p

مصطلحات موضوعية: BIBLIOMETRICS, URBAN growth, CITY promotion, MARKETING strategy

Alternate Title: The Role of Online Shopping Experience (Frequency) in the Effects of Instant Buying Trends of Promotions and Price Discounts Applied on the Internet on Instant Buying Behavior on the Internet. (English)

المؤلفون: CESUR, Zafer, MEMİŞ, Salih

المصدر: Balkan & Near Eastern Journal of Social Sciences (BNEJSS); 2021 Special Issue, Vol. 7, p144-153, 10p

مصطلحات موضوعية: INTERNET marketing, DISCOUNT prices, ONLINE shopping, MARKETING strategy, INTERNET

Alternate Title: MARKET SEGMENTATION IN TOURISTIC DESTINATIONS: AN ANALYSIS ON DOMESTIC AND FOREIGN TOURISTS VISITING FETHIYE. (English)

المؤلفون: KÜÇÜKKAMBAK, Selçuk Efe, ARMAĞAN, Ece

المصدر: Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi; 2022, Issue 48, p303-324, 22p

مصطلحات موضوعية: BRAND equity, MARKET segmentation, MARKETING strategy, PRODUCT management, CLUSTER analysis (Statistics), INTENTION

Alternate Title: The Importance of Conversatıonal Marketıng in the Covıd-19 Pandemıa Perıod and use of Chatbot Applıcatıons. (English)

المؤلفون: BACAKSIZ, Pınar

المصدر: Igdir University Journal of Social Sciences; 2020 Supplement, p29-46, 18p

مصطلحات موضوعية: COVID-19 pandemic, INTERNET marketing, MARKETING strategy, COMPETITIVE advantage in business

مصطلحات جغرافية: WUHAN (China), TURKEY

Alternate Title: X, Y, Z OF MATERIALISM! A COMPARATIVE STUDY AMONG GENERATIONS ON MATERIALIST TENDENCY, BRAND AWARENESS AND IMPORTANCE OF MONEY. (English)

المؤلفون: EROĞLU, Filiz, KILIÇ, Figen

المصدر: Journal of Management & Economics Research; Jun2021, Vol. 19 Issue 2, p102-129, 28p

مصطلحات موضوعية: GENERATION X, BRAND awareness, MARKETING strategy, PRIVATE sector, PUBLIC sector

Alternate Title: Examination Of The Concept Of Destination Belonging Within The Scope Of Destination Marketing. (English)

المؤلفون: CESUR, Zafer

المصدر: Balkan & Near Eastern Journal of Social Sciences (BNEJSS); 2020 Special Issue, Vol. 6, p101-107, 7p

مصطلحات موضوعية: PLACE marketing, TOURIST attractions, MARKETING planning, MARKETING strategy, GOAL (Psychology), TOURIST attitudes, LOYALTY, CUSTOMER loyalty

Alternate Title: Some Assessments About the Directive 2019/790 of the European Parliament and of the Council on Copyright and Related Rights in the Digital Single Market. (English)

المؤلفون: TEKİN, Ufuk

المصدر: Ankara Review of European Studies (ARES) / Ankara Avrupa Çalışmaları Dergisi (AAÇD); Jul2020, Vol. 19 Issue 1, p199-224, 26p

مصطلحات موضوعية: FREEDOM of expression, MARKETING strategy, INTERNET marketing, LEGISLATION

الشركة/الكيان: EUROPEAN Union, COUNCIL of Europe, EUROPEAN Commission

Alternate Title: A RESEARCH ON THE RELATIONSHIP BETWEEN LOCATION-BASED MOBILE MARKETING APPLICATIONS AND CONSUMER BEHAVIORS. (English)

المؤلفون: GÜRSOY AKGÜNLÜ, Hande, KURTARAN, Başak

المصدر: Journal of Marmara University Social Sciences Institute / Öneri; 2020, Vol. 15 Issue 53, p158-177, 20p

مصطلحات موضوعية: LOCATION marketing, MARKETING channels, CONSUMER attitudes, MARKETING, MARKETING strategy, SENIOR leadership teams, TREND setters, DIGITAL communications

Alternate Title: INVESTIGATION OF THE GREEN PRICING LITERATURE IN THE CONTEXT OF STRATEGIC GREEN MARKETING. (English)

المؤلفون: ATILGAN, Kalender Özcan

المصدر: Journal of the Cukurova University Institute of Social Sciences; 2019 Special Issue, Vol. 28, p50-58, 9p

مصطلحات موضوعية: GREEN marketing, BUSINESS planning, GREEN products, WILLINGNESS to pay, MARKETING strategy