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المصدر: Journal of organizational behavior management, 2010, Vol.30(2), pp.161-175 [Peer Reviewed Journal]
مصطلحات موضوعية: Matching law, Behavioral Perspective Model, business.industry, Strategy and Management, Brand awareness, Advertising, Behavioral economics, Purchasing, Brand choice, Brand management, Consumer behavior analysis, Brand extension, Management of Technology and Innovation, Economics, Matching, Brand equity, Marketing, business, Applied Psychology, Panel data
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a3c89dc5ed5e7cce8965f95d358c4b4a