Alternate Title: The Effect of the Social Motives, Collectivism and Individualism, on the Response to Cause Related Marketing Campaign: Field Study on Syriatel Telecom Customers. (English)

المؤلفون: محمد جبيل أحمد الجعفر, سببمان سليم علي

المصدر: Journal of Al-Quds Open University for Administrative & Economic Research; Dec2021, Vol. 6 Issue 16, p25-36, 12p