Alternate Title: Sensory Marketing Strategies and Personal Selling in Egyptian Organizations. (English)

المؤلفون: مي محمود عبد اللط

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct-Dec2020, Issue 30, p331-391, 60p

مصطلحات موضوعية: CONSUMER behavior, MARKETING effectiveness, CORPORATE culture, MARKETING strategy, ORGANIZATIONAL identification, ORGANIZATIONAL learning, INFLUENCE

مصطلحات جغرافية: EGYPT

Alternate Title: Marketing Touristic Destinations in Egypt through Travel and Tourism Influencers and its Relationship with Visit Intention: Field Study. (English)

المؤلفون: نرمین علي عجوة

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct-Dec2020, Issue 30, p392-432, 40p

مصطلحات موضوعية: INFLUENCER marketing, PLACE marketing, SOCIAL media, INTENTION, TOURISM

مصطلحات جغرافية: EGYPT

Alternate Title: Effects of Corona Virus Television Campaigns on Egyptians' Adopting of Health Behaviors. (English)

المؤلفون: نهى عادل محمد هري

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jul-Sep2021, Issue 34 Part 2, p131-172, 41p

مصطلحات موضوعية: AUDIENCE awareness, HEALTH Belief Model, HEALTH behavior, TELEVISION viewing

مصطلحات جغرافية: EGYPT

Alternate Title: استراتيجيات تكىين المكانة الخاصة بثقافة المستهلك المحلية والأجنبية والعالمية في الإعلان التلفزيىني الدولي في مصر (Arabic)

المؤلفون: Orabi, Dina

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p7-30, 24p

مصطلحات موضوعية: CONSUMER culture theory, TELEVISION advertising, WORLD culture, CULTURE, MARKETING, NUDITY

مصطلحات جغرافية: EGYPT

Alternate Title: Trends of International Press Media on Social Networking Sites towards Development Initiatives in the Kingdom of Saudi Arabia and Egypt: A Comparative Study. (English)

المؤلفون: رزق سعد عبد المعط

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct2023, Issue 47, p23-43, 22p

مصطلحات موضوعية: ONLINE social networks, PUBLIC health officers, SOCIAL cohesion, SARS-CoV-2, PUBLIC health education, CRISIS management

مصطلحات جغرافية: EGYPT, SAUDI Arabia

Alternate Title: Response of the Public Relations Campaigns to Digital Transformation from a Strategic Communication Perspective. (English)

المؤلفون: غادة سيف ثابت سيف

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct2022, Issue 41, p217-14, 34p

مصطلحات موضوعية: DIGITAL transformation, STRATEGIC communication, DIGITAL technology, SOCIAL acceptance, CUSTOMER relations

مصطلحات جغرافية: EGYPT

Alternate Title: Practitioners' Evaluations of the P.R. Learning Outcomes According to the Labour Market Needs. (English)

المؤلفون: إيناس السعيد إبر

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jun2022, Issue 39, Following p227-259, 35p

مصطلحات موضوعية: PUBLIC relations firms, PUBLIC relations personnel, LABOR market, PUBLIC relations, UNIVERSITIES & colleges

مصطلحات جغرافية: EGYPT

Alternate Title: The Role of Promotional Campaigns for National Projects in Enhancing Egypt's Internal Reputation. (English)

المؤلفون: مايسة حمدي زكي شل

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jul-Sep2021, Issue 34 Part 2, p11-72, 62p

مصطلحات موضوعية: QUESTIONNAIRES, REPUTATION, RESPONDENTS, INTENTION, REFORMS

مصطلحات جغرافية: EGYPT

Alternate Title: Use of Public Relations to Face book in the Reputation Management of Private Educational Institutions. (English)

المؤلفون: رشا عبد الحكيم عا

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2021, Issue 32, p71-124, 54p

مصطلحات موضوعية: PRIVATE schools, PUBLIC relations, PUBLIC communication, COMMUNICATION planning, COMMUNICATION strategies, DIGITAL technology, MEDICAL communication

مصطلحات جغرافية: EGYPT

الشركة/الكيان: META Platforms Inc.

Alternate Title: Communication Strategies of Government Institution Messages on Social Networking Site Twitter: An Analytical Study. (English)

المؤلفون: ولاء يحيي مصطف ى

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2021, Issue 32, p141-190, 50p

مصطلحات موضوعية: ONLINE social networks, PUBLIC institutions, COMPUTER software industry, COMMUNICATION patterns, COMPUTER software development

مصطلحات جغرافية: EGYPT

الشركة/الكيان: UNITED Nations