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المؤلفون: Wilhelm Barner-Rasmussen, Nikolina Koporcic, Tibor Mandják, Olga Dziubaniuk, Stefan Markovic, Maria Ivanova-Gongne
مصطلحات موضوعية: Academic language, Marketing, business.industry, 05 social sciences, Business to business marketing, Public relations, Business-to-business marketing, Readability, Raising (linguistics), Style (sociolinguistics), Writing style, Reading ease score, 0502 economics and business, Academic writing, 050211 marketing, Relevance (information retrieval), business, Marketing research, Psychology, Managerial relevance, 050203 business & management
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المؤلفون: C. Anthony Di Benedetto, Adam Lindgreen
المصدر: Industrial Marketing Management. 69:5-12
مصطلحات موضوعية: Marketing, Industrial marketing nanagement, Scope (project management), Impact factor, business.industry, 05 social sciences, Business to business marketing, Journal demographics, Editorial board, Public relations, Peter LaPlaca, Maturity (finance), Political science, Emerging topics, 0502 economics and business, International scope, 050211 marketing, Industrial marketing, Marketing research, business, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::38bd284b977349f703c9a16158cd319f
https://research .cbs.dk/en/publications/d285be69-7b30-4bab-80b7-1fdba2bc4375