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المؤلفون: Sara Quach, Park Thaichon
المصدر: Journal of Business Research. 81:163-172
مصطلحات موضوعية: Marketing, Value (ethics), Consumption (economics), Social network, business.industry, Social resource, 05 social sciences, Perspective (graphical), Exploratory research, Advertising, Sample (statistics), GeneralLiterature_MISCELLANEOUS, 0502 economics and business, Co-creation, 050211 marketing, business, ComputingMilieux_MISCELLANEOUS, 050203 business & management