المؤلفون: Paulo Rita, Maria Teresa Borges-Tiago, Carolina Arruda, Flávio Tiago

المساهمون: NOVA Information Management School (NOVA IMS), NOVA IMS Research and Development Center (MagIC)

المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

مصطلحات موضوعية: Marketing, Electronic word-of-mouth, Computer science, media_common.quotation_subject, TripAdvisor, 05 social sciences, Sentiment analysis, Advertising, Sample (statistics), Hotel, Content analysis, Order (business), Booking, Scale (social sciences), 0502 economics and business, Co-creation, 050211 marketing, Brand image co-creation, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Reputation, media_common, Meaning (linguistics)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb599a02082463c749fa83d56dfc31e1
https://doi.org/10.1016/j.jbusres.2020.09.050

المؤلفون: Philipp A. Rauschnabel, Matt Wimble, Aaron Ahuvia, Carolin Kaiser

المصدر: Journal of Business Research. 117:707-717

مصطلحات موضوعية: Marketing, Hybrid machine, 05 social sciences, User-generated content, Logo, Sample (statistics), Advertising, Code (semiotics), Brand loyalty, Upload, ComputerApplications_GENERAL, 0502 economics and business, 050211 marketing, Social media, Psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4be7d4cbf6961c67143ba460c05ababc
https://doi.org/10.1016/j.jbusres.2019.09.017

المؤلفون: Pierre Valette-Florence, Aurélie Kessous

المساهمون: Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM), Aix Marseille Université (AMU)-Université de Toulon (UTLN), Université Grenoble Alpes - Institut d'Administration des Entreprises (UGA IAE), Université Grenoble Alpes [2016-2019] (UGA [2016-2019])

المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2019, 102, pp.313-327. ⟨10.1016/j.jbusres.2019.02.033⟩
Journal of Business Research, 2019, 102, pp.313-327. ⟨10.1016/j.jbusres.2019.02.033⟩

مصطلحات موضوعية: Marketing, Consumption (economics), media_common.quotation_subject, 05 social sciences, Advertising, Sample (statistics), Conspicuous consumption, Purchasing, Snob effect, Ranking, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Quality (business), Business, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Bandwagon effect, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a50f00bccbb727100d01f357f06351c1
https://doi.org/10.1016/j.jbusres.2019.02.033

المؤلفون: Pedro Torres, Mário Augusto

المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, Sample (statistics), Advertising, Structural equation modeling, Conceptual framework, ComputerApplications_GENERAL, 0502 economics and business, Retail banking, Personality, 050211 marketing, Social media, Psychological resilience, Psychology, business, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Consumer behaviour, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e406a2262d1bc57e62dad878732ccc1
https://doi.org/10.1016/j.jbusres.2018.11.045

المؤلفون: Sara Quach, Park Thaichon

المصدر: Journal of Business Research. 81:163-172

مصطلحات موضوعية: Marketing, Value (ethics), Consumption (economics), Social network, business.industry, Social resource, 05 social sciences, Perspective (graphical), Exploratory research, Advertising, Sample (statistics), GeneralLiterature_MISCELLANEOUS, 0502 economics and business, Co-creation, 050211 marketing, business, ComputingMilieux_MISCELLANEOUS, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9c286604c1c04a56e69658e532476cc5
https://doi.org/10.1016/j.jbusres.2017.06.015

المؤلفون: Davit Davtyan, Isabella C. M. Cunningham

المصدر: Journal of Business Research. 70:160-167

مصطلحات موضوعية: Marketing, business.industry, Brand awareness, 05 social sciences, Sample (statistics), Advertising, Affect (psychology), Brand management, 0502 economics and business, 050211 marketing, Positive attitude, business, Psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f6c02c7a5f6c097607aa2a512b0ba3c4
https://doi.org/10.1016/j.jbusres.2016.08.023

المؤلفون: Nenad Stanić, Tijana Radojević, Nemanja Stanisic

المصدر: Tourism Management. 51:13-21

مصطلحات موضوعية: Customer retention, business.industry, Strategy and Management, Ceteris paribus, Transportation, Advertising, Sample (statistics), Development, Hospitality industry, Tourism, Leisure and Hospitality Management, Customer satisfaction, City centre, Price level, Business, Marketing, ComputingMilieux_MISCELLANEOUS, Consumer behaviour

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7ed731622b490d5e7812dd54c0c47cb7
https://doi.org/10.1016/j.tourman.2015.04.002

المؤلفون: Anna S. Mattila, Ljubica Knežević Cvelbar, A. George Assaf, Alexander Josiassen

المصدر: International Journal of Hospitality Management. 48:161-166

مصطلحات موضوعية: Longitudinal data, business.industry, Advertising spending, Strategy and Management, Star rating, Sample (statistics), Advertising, Hospitality industry, Size, Tourism, Leisure and Hospitality Management, Dynamic frontier modelling, Economic impact analysis, Sales management, Marketing, business, ComputingMilieux_MISCELLANEOUS, Sales performance

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::046b7b3de35620d7e59927b6ecc8fa9d
https://doi.org/10.1016/j.ijhm.2015.04.014

المؤلفون: Jacques Bulchand-Gidumal, Santiago Melián-González, Beatriz González López-Valcárcel

المصدر: International Journal of Hospitality Management. 35:44-47

مصطلحات موضوعية: business.industry, Strategy and Management, Sample (statistics), Advertising, Destination management, Variance (accounting), Destinations, Hospitality industry, Multilevel regression, InformationSystems_GENERAL, Tourism, Leisure and Hospitality Management, Customer satisfaction, Social media, Business, Marketing, ComputingMilieux_MISCELLANEOUS

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::26a10737b18d9a11d199d7790e24aede
https://doi.org/10.1016/j.ijhm.2013.05.003

المؤلفون: Lee Wei-Chun Lin, Chris Chang, Chu Chih-Chung, Yau-Nang

المصدر: Procedia - Social and Behavioral Sciences. 57:352-359

مصطلحات موضوعية: Service (business), spokesperson's credibility, business.industry, Brand awareness, advertising frequency, Advertising, Sample (statistics), Affect (psychology), Brand management, brand image, Brand image, Brand extension, Credibility, General Materials Science, Marketing, Psychology, business, ComputingMilieux_MISCELLANEOUS

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c46f9b0397b776a6f7b0304dd4439141
https://doi.org/10.1016/j.sbspro.2012.09.1197