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المؤلفون: Philipp A. Rauschnabel, Matt Wimble, Aaron Ahuvia, Carolin Kaiser
المصدر: Journal of Business Research. 117:707-717
مصطلحات موضوعية: Marketing, Hybrid machine, 05 social sciences, User-generated content, Logo, Sample (statistics), Advertising, Code (semiotics), Brand loyalty, Upload, ComputerApplications_GENERAL, 0502 economics and business, 050211 marketing, Social media, Psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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2
المؤلفون: David Jiménez-Castillo, Raquel Sánchez-Fernández
المصدر: International Journal of Information Management. 49:366-376
مصطلحات موضوعية: Computer Networks and Communications, Bond, media_common.quotation_subject, 05 social sciences, Advertising, Sample (statistics), 02 engineering and technology, Library and Information Sciences, Affect (psychology), Influencer marketing, Brand engagement, Power (social and political), 020204 information systems, Perception, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, 050211 marketing, Social media, Psychology, Information Systems, media_common
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3
المؤلفون: Pedro Torres, Mário Augusto
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, Sample (statistics), Advertising, Structural equation modeling, Conceptual framework, ComputerApplications_GENERAL, 0502 economics and business, Retail banking, Personality, 050211 marketing, Social media, Psychological resilience, Psychology, business, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Consumer behaviour, media_common
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4
المؤلفون: Sarah Hong Xiao, Ahmad Mohammad Obeidat, Zaid Mohammad Obeidat, Zainah Qasem, Rami al dweeri
المصدر: Journal of retailing and consumer services, 2018, Vol.24, pp.239-255 [Peer Reviewed Journal]
مصطلحات موضوعية: Marketing, Typology, Service (business), business.industry, 05 social sciences, Advertising, Sample (statistics), 0502 economics and business, 050211 marketing, The Internet, Social media, Materialism, Psychology, business, 050203 business & management
وصف الملف: application/pdf
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5
المؤلفون: Xiaowu Wang, Yu-Mei Cao, Cheol Park
المصدر: International Journal of Information Management. 49:475-488
مصطلحات موضوعية: Computer Networks and Communications, Mediation (Marxist theory and media studies), media_common.quotation_subject, 05 social sciences, Advertising, Sample (statistics), 02 engineering and technology, Library and Information Sciences, Homophily, Structural equation modeling, Entertainment, Brand community, 020204 information systems, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, Conceptual model, 050211 marketing, Social media, Psychology, Information Systems, media_common
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المؤلفون: María Eugenia Ruiz-Molina, María-Pilar Llopis-Amorós, Maria Fuentes-Blasco, Irene Gil-Saura
المصدر: Journal of Hospitality and Tourism Management. 40:134-144
مصطلحات موضوعية: media_common.quotation_subject, Advertising, Sample (statistics), GeneralLiterature_MISCELLANEOUS, Test (assessment), Tourism, Leisure and Hospitality Management, Perception, Social media, Brand equity, Element (criminal law), Psychology, Tourism, Integrated marketing communications, media_common
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7
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Indonesian, Quantitative survey, Opinion leadership, language, Social media, Sample (statistics), Advertising, Decision-making, Psychology, Influencer marketing, Unit of analysis, language.human_language
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::334147b69a412c7968c66ded250b04da
https://doi.org/10.2139/ssrn.3807679 -
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المؤلفون: Jordi Paniagua, Pawel Korzynski
المصدر: Business Horizons. 59:185-192
مصطلحات موضوعية: Marketing, Qualitative comparative analysis, 05 social sciences, Sample (statistics), Advertising, Sports marketing, 0502 economics and business, 050211 marketing, Social media, Business, Business and International Management, Sport management, Market value, 050203 business & management
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المؤلفون: Ali Abdallah Alalwan, Raed Salah Algharabat, Zainah Qasem, Yogesh K. Dwivedi, Nripendra P. Rana
مصطلحات موضوعية: Marketing, Electronic word of mouth, 05 social sciences, Advertising, Context (language use), Sample (statistics), Non profit, Brand engagement, Social media marketing, Empirical research, 0502 economics and business, 050211 marketing, Social media, Business, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c615d0f34fdb3a89d3f069f4388206a
https://cronfa.swan.ac.uk/Record/cronfa35873/Download/0035873-02102017153607.pdf -
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المؤلفون: Lobel Trong Thuy Tran
المصدر: Tourism Management Perspectives. 35:100722
مصطلحات موضوعية: Gratification, business.industry, 05 social sciences, Perspective (graphical), Advertising, Sample (statistics), Hospitality industry, Tourism, Leisure and Hospitality Management, 0502 economics and business, 050211 marketing, Social media, Cosmopolitanism, Element (criminal law), business, Psychology, 050212 sport, leisure & tourism, Consumer behaviour