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1
المؤلفون: Simón Barquera, Lizbeth Tolentino-Mayo, C. Cruz-Casarrubias, M. López-Santiago, P.A. Mendoza-Pablo, Florence L. Théodore
المصدر: Public Health. 198:263-269
مصطلحات موضوعية: Marketing, Adolescent, Social network, Digital marketing, business.industry, Public Health, Environmental and Occupational Health, Appeal, Advertising, Sample (statistics), General Medicine, Nutritional quality, Digital media, Beverages, Cross-Sectional Studies, Incentive, Food, Humans, Descriptive research, Child, business, Nutritive Value
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2
المؤلفون: Evelyn López-González, Virgin Dones-González, Alberto Vega, Jose A. Flecha-Ortiz, Maria Santos-Corrada
المصدر: Journal of Business Research. 125:798-805
مصطلحات موضوعية: Marketing, Service (business), Gratification, 05 social sciences, Advertising, Sample (statistics), Communicative language teaching, Structural equation modeling, Expression (architecture), 0502 economics and business, 050211 marketing, Product (category theory), Psychology, 050203 business & management
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3
المؤلفون: Paulo Rita, Maria Teresa Borges-Tiago, Carolina Arruda, Flávio Tiago
المساهمون: NOVA Information Management School (NOVA IMS), NOVA IMS Research and Development Center (MagIC)
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Marketing, Electronic word-of-mouth, Computer science, media_common.quotation_subject, TripAdvisor, 05 social sciences, Sentiment analysis, Advertising, Sample (statistics), Hotel, Content analysis, Order (business), Booking, Scale (social sciences), 0502 economics and business, Co-creation, 050211 marketing, Brand image co-creation, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Reputation, media_common, Meaning (linguistics)
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4
المصدر: Journal of Business Research. 122:304-310
مصطلحات موضوعية: Marketing, Relation (database), 05 social sciences, Advertising, Sample (statistics), Purchasing, Comprehension, Nutritional labelling, Labelling, 0502 economics and business, 050211 marketing, Front of pack, Psychology, 050203 business & management
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5
المؤلفون: Philipp A. Rauschnabel, Matt Wimble, Aaron Ahuvia, Carolin Kaiser
المصدر: Journal of Business Research. 117:707-717
مصطلحات موضوعية: Marketing, Hybrid machine, 05 social sciences, User-generated content, Logo, Sample (statistics), Advertising, Code (semiotics), Brand loyalty, Upload, ComputerApplications_GENERAL, 0502 economics and business, 050211 marketing, Social media, Psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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6
المؤلفون: Daria Plotkina, Arvid O. I. Hoffmann
المصدر: Journal of Business Research. 117:411-431
مصطلحات موضوعية: Marketing, Self-efficacy, Receipt, Longitudinal study, Message format, 05 social sciences, Advertising, Sample (statistics), Affect (psychology), Retirement planning, 0502 economics and business, 050211 marketing, Construal level theory, Business, 050203 business & management
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7
المصدر: Journal of Business Research. 109:76-87
مصطلحات موضوعية: Marketing, Intrusiveness, Social network, business.industry, 05 social sciences, Regulatory focus theory, Developing country, Sample (statistics), Advertising, Context (language use), Structural equation modeling, 0502 economics and business, 050211 marketing, Psychology, business, 050203 business & management, Social influence
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8
المؤلفون: Sabrina Scheidler, Laura Marie Edinger-Schons
المصدر: Journal of Business Research. 109:607-620
مصطلحات موضوعية: Marketing, Typology, Consumption (economics), Boycott, Supply chain, 05 social sciences, Stakeholder, Sample (statistics), Advertising, 0502 economics and business, 050211 marketing, Business, Construct (philosophy), 050203 business & management, Culpability
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9
المؤلفون: Melissa Clark
المصدر: Industrial Marketing Management. 85:97-109
مصطلحات موضوعية: Marketing, Customer orientation, Ingratiation, 0502 economics and business, 05 social sciences, 050211 marketing, Sample (statistics), Advertising, Business, 050203 business & management
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10
المؤلفون: David Jiménez-Castillo, Raquel Sánchez-Fernández
المصدر: International Journal of Information Management. 49:366-376
مصطلحات موضوعية: Computer Networks and Communications, Bond, media_common.quotation_subject, 05 social sciences, Advertising, Sample (statistics), 02 engineering and technology, Library and Information Sciences, Affect (psychology), Influencer marketing, Brand engagement, Power (social and political), 020204 information systems, Perception, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, 050211 marketing, Social media, Psychology, Information Systems, media_common