المؤلفون: Maarten Gijsenberg

المساهمون: Research Programme Marketing, SOM Marketing

المصدر: 2014 AMA – ECMI – EMAC Marketing & Innovation Symposium
34th ISMS Marketing Science Conference
International Journal of Research in Marketing, 31(1), 2-15. ELSEVIER SCIENCE BV

مصطلحات موضوعية: Marketing, INTERFERENCE, Time series, Event (computing), Share of voice, UNIT-ROOT, DEMAND, MODELS, Advertising, Competitor analysis, Empirical generalizations, CONSUMER MEMORY, SCANNER DATA, SPONSORSHIP, BUSINESS-CYCLE, Marketing-mix effectiveness, Business cycle, Business, PRICE, SALES

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cec1c2be108ade78285b4e36b1a80b74
https://research.rug.nl/en/publications/c4b69e37-c5e7-4b9d-b54c-aeff3c656f5c

المؤلفون: Sara T.M. Kremer, Tammo H. A. Bijmolt, Jaap E. Wieringa, Peter S.H. Leeflang

المساهمون: Faculty of Economics and Business, Research Programme Marketing

المصدر: International Journal of Research in Marketing, 25(4), 234-246. ELSEVIER SCIENCE BV

مصطلحات موضوعية: Marketing, Price elasticity of demand, Variables, PUBLICATION BIAS, Pharmaceutical promotions, INFORMATION, PRESCRIPTION DRUGS, media_common.quotation_subject, PRICE ELASTICITY, Generalizations, Moderation, DIFFUSION, Meta-analysis, CHOICE BEHAVIOR, Econometrics, Economics, Disease category, MARKETING-MIX VARIABLES, Endogeneity, SALES, METAANALYSIS, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e08fb952f39515a4fed73fecc8b48d72
https://research.rug.nl/en/publications/7eca0c14-fa14-4e67-a1b7-a0a2194aa942

المؤلفون: Nezahat Ekici, Selda Başaran Alagöz

المساهمون: Özşahin, M, Alagöz, Selda Başaran

مصطلحات موضوعية: Digital marketing, business.industry, Experiential Marketing, Advertising, Competitor analysis, Experiential learning, Marketing strategy, Competitive advantage, Marketing mix, Experiential Brand, Marketing management, Vacation Experience, General Materials Science, Marketing, Customer Experience, business, Marketing research, Turkish Airlines

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6343446d404ab930fef9f7710e5f967c
https://hdl.handle.net/11492/3142

المصدر: International Journal of Research in Marketing. 18(1-2):119-137

مصطلحات موضوعية: RESPONSE-TIME, MARKETING MIX REACTIONS, PRODUCT ENTRY, STRATEGIES, competitive reaction, own-brand effect, cross-brand effect, SUPERMARKET SCANNING DATA, PRICE, PREDICTORS, SALES, BEHAVIOR

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dris___01423::fcf208858899701f2def4d8d07e70052
https://research.rug.nl/en/publications/091d6f2e-7aa0-4c27-9a58-bf48b8e3778c

المؤلفون: Taşkın Dirsehan, Meltem Çelik

المساهمون: Özşahin, M., Çelik, Meltem, Dirsehan, Taskin, Celik, Meltem, Ozsahin, M

مصطلحات موضوعية: Digital marketing, business.industry, Experiential Marketing, Online Brands, CONSUMPTION, Advertising, Internet Users, Experiential learning, Marketing mix, Customer Experiences, Marketing management, Market segmentation, Profiling (information science), General Materials Science, Business, Marketing, Marketing research, Relationship marketing

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a773c9770df3cf6214453640236610bb
https://hdl.handle.net/11492/2297

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