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1
المصدر: Journal of Islamic Marketing. 8:261-288
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, media_common.quotation_subject, 05 social sciences, Public relations, Marketing mix, Marketing strategy, Brand management, Marketing management, 0502 economics and business, Credibility, 050211 marketing, business, 050203 business & management, Integrated marketing communications, Reputation, media_common
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2
المؤلفون: Christian Grönroos, Åke Finne
المصدر: European Journal of Marketing. 51:445-463
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Quantitative marketing research, Marketing strategy, Marketing management, 0502 economics and business, 050211 marketing, Business, Marketing research, Relationship marketing, 050203 business & management, Integrated marketing communications