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1
المصدر: Journal of Islamic Marketing. 8:261-288
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, media_common.quotation_subject, 05 social sciences, Public relations, Marketing mix, Marketing strategy, Brand management, Marketing management, 0502 economics and business, Credibility, 050211 marketing, business, 050203 business & management, Integrated marketing communications, Reputation, media_common
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2
المؤلفون: Christian Grönroos, Åke Finne
المصدر: European Journal of Marketing. 51:445-463
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Quantitative marketing research, Marketing strategy, Marketing management, 0502 economics and business, 050211 marketing, Business, Marketing research, Relationship marketing, 050203 business & management, Integrated marketing communications
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3
المؤلفون: Xema Pathak, Manisha Pathak-Shelat
المصدر: Journal of Research in Interactive Marketing. 11:16-38
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, Brand awareness, media_common.quotation_subject, 05 social sciences, Sentiment analysis, Target audience, Advertising, Brand management, 0502 economics and business, Loyalty, 050211 marketing, Brand equity, business, 050203 business & management, Integrated marketing communications, media_common
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4
المؤلفون: Han Dongping, Akhter Wahab, Imran Khan
المصدر: Aslib Journal of Information Management. 68:694-715
مصطلحات موضوعية: Return on marketing investment, business.industry, Brand awareness, 05 social sciences, Advertising, Library and Information Sciences, Marketing mix, Brand engagement, World Wide Web, Brand management, Brand extension, 0502 economics and business, 050211 marketing, Brand equity, business, 050203 business & management, Integrated marketing communications, Information Systems