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1
المؤلفون: Shirley Leitch
المصدر: European Journal of Marketing. 51:1503-1509
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, Corporate governance, 05 social sciences, Quantitative marketing research, Marketing strategy, Transparency (behavior), Marketing management, 0502 economics and business, 050211 marketing, Corporate communication, business, Marketing research, 050203 business & management
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2
المؤلفون: Hortênsia Barandas, Dina Mohamed Khaled Mansour
المصدر: Journal of Research in Interactive Marketing. 11:296-311
مصطلحات موضوعية: Marketing, Return on marketing investment, Content marketing, Knowledge management, business.industry, 05 social sciences, Marketing strategy, Marketing management, New business development, Strategic business unit, Business marketing, 0502 economics and business, 050211 marketing, business, Marketing research, 050203 business & management
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3
المؤلفون: Michael Jay Polonsky
المصدر: Journal of Social Marketing. 7:268-279
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, 05 social sciences, Public relations, Marketing strategy, Influencer marketing, Social marketing, Public Sector Marketing, Marketing management, 0502 economics and business, 050211 marketing, business, Marketing research, Relationship marketing, 050203 business & management
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4
المؤلفون: Walter Wymer
المصدر: Journal of Social Marketing. 7:297-304
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Social change, Public relations, Quantitative marketing research, Marketing strategy, Social marketing, 0506 political science, Marketing management, 0502 economics and business, 050602 political science & public administration, 050211 marketing, Business, Marketing research
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5
المؤلفون: J.C. Sanclemente-Téllez
المصدر: Spanish Journal of Marketing - ESIC. 21:4-25
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Public relations, Quantitative marketing research, Marketing strategy, Marketing science, Public Sector Marketing, Marketing management, 0502 economics and business, 050211 marketing, business, Marketing research, 050203 business & management
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6
المصدر: Journal of Islamic Marketing. 8:261-288
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, media_common.quotation_subject, 05 social sciences, Public relations, Marketing mix, Marketing strategy, Brand management, Marketing management, 0502 economics and business, Credibility, 050211 marketing, business, 050203 business & management, Integrated marketing communications, Reputation, media_common
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7
المؤلفون: Kimberly C. Gleason, Michael R. Mullen, Monica B. Fine
المصدر: Marketing Intelligence & Planning. 35:560-576
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, media_common.quotation_subject, Marketing effectiveness, 05 social sciences, Recession, Marketing strategy, Marketing management, Shareholder, 0502 economics and business, 050211 marketing, business, Initial public offering, Relationship marketing, 050203 business & management, media_common
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8
المؤلفون: Christian Grönroos, Åke Finne
المصدر: European Journal of Marketing. 51:445-463
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Quantitative marketing research, Marketing strategy, Marketing management, 0502 economics and business, 050211 marketing, Business, Marketing research, Relationship marketing, 050203 business & management, Integrated marketing communications
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9
المؤلفون: Adrian Payne, Pennie Frow
المصدر: Journal of Services Marketing. 31:11-15
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, 05 social sciences, Public relations, Quantitative marketing research, Marketing strategy, Marketing science, Marketing management, Business marketing, 0502 economics and business, 050211 marketing, Business, Marketing research, Relationship marketing, 050203 business & management
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10
المؤلفون: Justin Williams, Mark Jeffery
المصدر: Kellogg School of Management Cases. :1-26
مصطلحات موضوعية: Return on marketing investment, Balanced scorecard, Digital marketing, business.industry, Marketing effectiveness, 05 social sciences, Marketing strategy, Order (business), Return on investment, 0502 economics and business, Economics, 050211 marketing, Strategic management, Marketing, business, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::620e5c9eda52bdaa56f78a7c68d1bddb
https://doi.org/10.1108/case.kellogg.2016.000105