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1
المؤلفون: Jacob C. Lee, Cheng Xu, Jooyoung Park
المصدر: Internet Research. 32:971-987
مصطلحات موضوعية: Economics and Econometrics, Sociology and Political Science, business.industry, Communication, 05 social sciences, Consumer decision process, Advertising, 02 engineering and technology, Affect (psychology), Marketing strategy, Outcome (game theory), Product (business), 020204 information systems, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, 050211 marketing, Construal level theory, business, Psychology, Practical implications, Communication channel
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2
المصدر: Journal of Islamic Marketing. 13:2232-2253
مصطلحات موضوعية: Marketing, Low income, 0303 health sciences, Kuala lumpur, 030309 nutrition & dietetics, business.industry, 05 social sciences, Logistic regression, Marketing strategy, Product (business), 03 medical and health sciences, 0502 economics and business, Survey data collection, Production (economics), 050211 marketing, Business, Lower income
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3
المؤلفون: Shuang Yang, Hongwei Tu, Jian Cai
المصدر: Marketing Intelligence & Planning. 39:909-923
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Perspective (graphical), Affective events theory, Computer-assisted web interviewing, Marketing strategy, Structural equation modeling, Brand engagement, Brand community, 0502 economics and business, 050211 marketing, business, Psychology, Social psychology, 050203 business & management, Consumer behaviour
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4
المصدر: Data Technologies and Applications. 55:749-770
مصطلحات موضوعية: Artificial neural network, Digital marketing, Computer science, business.industry, Decision theory, 05 social sciences, Library and Information Sciences, Marketing strategy, Industrial engineering, Purchasing, Resource (project management), Precision marketing, 0502 economics and business, 050211 marketing, Product (category theory), business, 050203 business & management, Information Systems
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5
المؤلفون: Atefeh Amindoust, Javid Jouzdani, Mansour Abedian, Reza Maddahi
المصدر: Journal of Advances in Management Research. 19:139-158
مصطلحات موضوعية: business.industry, Management science, 05 social sciences, Automotive industry, 02 engineering and technology, Competitor analysis, General Business, Management and Accounting, Marketing strategy, Marketing mix, Product (business), symbols.namesake, Nash equilibrium, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, symbols, Perfect competition, 050211 marketing, 020201 artificial intelligence & image processing, business, Game theory
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6
المؤلفون: Sajjad Hosain
المصدر: PSU Research Review. 5:195-200
مصطلحات موضوعية: Value (ethics), business.industry, media_common.quotation_subject, 05 social sciences, Islam, Marketing strategy, Market segmentation, Feeling, 0502 economics and business, Automotive Engineering, 050211 marketing, Business, Marketing, Customer segment, Literature survey, 050212 sport, leisure & tourism, Food market, media_common
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7
المؤلفون: Ra’ed Masa’deh, Ala'eddin Ahmed, Muhammad Alshurideh, Mohammad Abuhashesh, Mohammad Ahmad Sumadi
المصدر: Review of International Business and Strategy. 31:416-437
مصطلحات موضوعية: Value (ethics), Uncertainty avoidance, business.industry, Strategy and Management, 05 social sciences, Perspective (graphical), Advertising, Marketing strategy, Test (assessment), 0502 economics and business, 050211 marketing, Hofstede's cultural dimensions theory, Business and International Management, Gender role, business, Null hypothesis, Psychology, 050203 business & management
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8
المؤلفون: Huanzhang Wang, Yining Wang, Eunju Ko
المصدر: Asia Pacific Journal of Marketing and Logistics. 34:110-131
مصطلحات موضوعية: Service (business), business.industry, Brand awareness, media_common.quotation_subject, 05 social sciences, Advertising, General Medicine, Marketing strategy, Product (business), Mobile phone, 0502 economics and business, Beauty, 050211 marketing, Augmented reality, business, Psychology, 050203 business & management, Consumer behaviour, media_common
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9
المؤلفون: Li Ding, Caifen Jiang
المصدر: International Hospitality Review. 35:260-279
مصطلحات موضوعية: business.industry, media_common.quotation_subject, 05 social sciences, Organizational commitment, Marketing strategy, Structural equation modeling, Loyalty business model, Test (assessment), 0502 economics and business, Pandemic, 050211 marketing, Marketing, business, 050203 business & management, Period (music), Reputation, media_common
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10
المؤلفون: Dymphna Van der Leij, Sarah Kelly
المصدر: Marketing Intelligence & Planning. 39:533-558
مصطلحات موضوعية: Marketing, Consumption (economics), Casual, business.industry, 05 social sciences, Vulnerability, Advertising, Marketing strategy, 03 medical and health sciences, 0302 clinical medicine, 0502 economics and business, Alcohol advertising, Survey data collection, 050211 marketing, 030212 general & internal medicine, Empirical evidence, business, Psychology, Consumer behaviour