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المؤلفون: Giovanna Magnani, Antonella Zucchella
المصدر: International Marketing Review. 36:131-163
مصطلحات موضوعية: Marketing, Coping (psychology), Entrepreneurship, 05 social sciences, Exploratory research, New Ventures, Grounded theory, Internationalization, 0502 economics and business, 050211 marketing, Business, Business and International Management, 050203 business & management, Industrial organization, International marketing, Knightian uncertainty
وصف الملف: application/vnd.openxmlformats-officedocument.wordprocessingml.document