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المؤلفون: Margaret G. Meloy, Ronald L. Hess, Frank Germann
مصطلحات موضوعية: Product (business), Blame, ComputingMilieux_THECOMPUTINGPROFESSION, Extant taxon, Spillover effect, media_common.quotation_subject, Equity (finance), Advertising, Brand equity, Business, Attribution, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::37fbac5faa2afaabc1eac4e9e9457fa7
https://doi.org/10.1108/s1548-643520210000018005