المؤلفون: Larentis, Fabiano, Antonello, Claudia Simone, Slongo, Luiz Antonio

المصدر: Revista Brasileira de Gestão de Negócios. March 2018 20(1)

مصطلحات موضوعية: Cultura organizacional, marketing de relacionamento, perspectivas culturais, relacionamentos interorganizacionais, cultura interorganizacional

وصف الملف: text/html

URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1806-48922018000100037

المؤلفون: Barreto, Iná Futino, Crescitelli, Edson, Figueiredo, Júlio César Bastos

المصدر: Revista Brasileira de Gestão de Negócios. December 2015 17(58)

مصطلحات موضوعية: Marketing de relacionamento, Customer Lifetime Value (CLV), Mapeamento cognitivo

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URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1806-48922015000501371

المؤلفون: Rocha, Thelma Valéria, Jansen, Caroline Louise Stedefeldt, Lofti, Eduardo, Fraga, Rodrigo Ribeiro

المصدر: Revista Brasileira de Gestão de Negócios. June 2013 15(47)

مصطلحات موضوعية: Estratégia de marketing, Redes sociais, Marketing de relacionamento

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URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1806-48922013000200262

المؤلفون: Akram Garepasha, Soleyman Iranzadeh, Alireza Bafandeh Zendeh, Samad Aali

المصدر: Revista Brasileira de Gestão de Negócios, Volume: 22, Issue: 1, Pages: 140-162, Published: 09 MAR 2020
Review of Business Management; Vol. 22 No. 1 (2020); 140-162
RBGN Revista Brasileira de Gestão de Negócios; Vol. 22 Núm. 1 (2020); 140-162
RBGN-Revista Brasileira de Gestão de Negócios; v. 22 n. 1 (2020); 140-162
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
Revista Brasileira de Gestão De Negócios, Vol 22, Iss 1 (2020)

مصطلحات موضوعية: online relationship quality, HF5001-6182, Strategy and Management, media_common.quotation_subject, relationship lifecycle, Sample (statistics), Customer relationship management, Structural equation modeling, Loyalty business model, e-banking, Originality, dynamic relationship marketing, 0502 economics and business, Loyalty, Business, Quality (business), Business and International Management, Marketing, online loyalty, Relationship marketing, media_common, qualidade do relacionamento online, Marketing de relacionamento dinâmico, business.industry, 05 social sciences, Commerce, ciclo de vida do relacionamento, lealdade online, HF1-6182, Industrial relations, 050211 marketing, 050203 business & management

وصف الملف: text/html; application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69be8ac813eaef965e72119bd23b14b0
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1806-48922020000100140&lng=en&tlng=en

المؤلفون: Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo

المصدر: Revista Brasileira de Gestão De Negócios, Vol 20, Iss 1, Pp 37-56 (2018)
Revista Brasileira de Gestão de Negócios, Volume: 20, Issue: 1, Pages: 37-56, Published: MAR 2018
Review of Business Management; Vol. 20 No. 1 (2018); 37-56
RBGN Revista Brasileira de Gestão de Negócios; Vol. 20 Núm. 1 (2018); 37-56
RBGN-Revista Brasileira de Gestão de Negócios; v. 20 n. 1 (2018); 37-56
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP

مصطلحات موضوعية: Value (ethics), cultural perspectives, interorganizational relationships, HF5001-6182, Strategy and Management, media_common.quotation_subject, interorganizational culture, Organizational culture, cultura interorganizacional, Grounded theory, perspectivas culturais, Originality, 0502 economics and business, Cultura organizacional, marketing de relacionamento, Business, Sociology, Business and International Management, Relationship marketing, media_common, relacionamentos interorganizacionais, business.industry, 05 social sciences, Perspective (graphical), Commerce, Public relations, relationship marketing, HF1-6182, Turnover, Industrial relations, Multiple case, 050211 marketing, business, 050203 business & management

وصف الملف: text/html; application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a9b9d79e1edf214b0b53af9d512ab9ac
https://rbgn.fecap.br/RBGN/article/view/3688/pdf

المؤلفون: Edson Crescitelli, Iná Futino Barreto, Júlio César Bastos de Figueiredo

المصدر: Revista Brasileira de Gestão De Negócios, Vol 17, Iss 58, Pp 1371-1389 (2015)
Review of Business Management; Vol. 17 No. 58 (2015); 1371-1389
RBGN Revista Brasileira de Gestão de Negócios; Vol. 17 Núm. 58 (2015); 1371-1389
RBGN-Revista Brasileira de Gestão de Negócios; v. 17 n. 58 (2015); 1371-1389
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP

مصطلحات موضوعية: Cognitive model, Knowledge management, HF5001-6182, Strategy and Management, media_common.quotation_subject, Personalization, Cognitive mapping, Customer Lifetime Value (CLV), Loyalty, Cognitive mapping1, Mental mapping, Quality (business), Business, Business and International Management, Marketing, Relationship marketing, media_common, Relationship Marketing, Cognitive map, business.industry, Marketing de relacionamento, Relationship Marketing1, Commerce, Customer Lifetime Value (CLV)1, HF1-6182, Mapeamento cognitivo, Industrial relations, Respondent, Psychology, business

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::87997fab2b6cd6b60256d697e5bf1e02
http://rbgn.fecap.br/RBGN/article/view/2692