المؤلفون: Uhrich, Sebastian.

المساهمون: Benkenstein, Martin.

مصطلحات موضوعية: Marketing., Sport., Stimmung., Zuschauer., Sportstätte., Sports spectators -- Psychological aspects., Sports spectators -- Attitudes., Sports -- Marketing., Sports facilities.

المساهمون: Habann, Frank.

مصطلحات موضوعية: Newspaper publishing -- Management., Newspapers -- Marketing., Branding (Marketing), Product management., Mass media -- Management.

المساهمون: Meffert, Heribert., Bruhn, Manfred., Kirchgeorg, Manfred., Meier, Johannes., Backhaus, Klaus.

مصطلحات موضوعية: Marketing., Strategic planning., Marketing -- Social aspects., Industrial management.

المساهمون: Wiedmann, Klaus Peter., Fritz, Wolfgang., Wagner, Udo., Oelsnitz, Dietrich von der., Artz, Martin., Fritz, Wolfgang, 1951- honouree., Wagner, Udo, 1940- editor., Wiedmann, Klaus Peter, editor., Oelsnitz, Dietrich von der, 1964- editor.

مصطلحات موضوعية: Internet marketing., Internet.

المؤلفون: Codita, Roxana

المساهمون: Codita, Roxana

المصدر: Contingency Factors of Marketing-Mix Standardization : German Consumer Goods Companies in Central and Eastern Europe. :12-38

المؤلفون: Kreutzer, Ralf T.

المساهمون: Baumgarth, Carsten, editor^Aff1

المصدر: B-to-B-Markenführung : Grundlagen – Konzepte – Best Practice. :575-611

المؤلفون: Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim

المساهمون: Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim

المصدر: Strategic International Management : Text and Cases. :365-387

المؤلفون: Schumann, Jan H.

المساهمون: Schumann, Jan H.

المصدر: The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services. :201-208

المؤلفون: Oetting, Martin

المساهمون: Oetting, Martin

المصدر: Ripple Effect : How Empowered Involvement Drives Word of Mouth. :123-136

المؤلفون: Oetting, Martin

المساهمون: Oetting, Martin

المصدر: Ripple Effect : How Empowered Involvement Drives Word of Mouth. :1-33