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المساهمون: Val de Loire Recherche en Management (VALLOREM), Université d'Orléans (UO)-Université de Tours (UT)
المصدر: Recherche et Applications en Marketing (English Edition)
Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, 36 (3), pp.8-24. ⟨10.1177/2051570720966287⟩
Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)
Universidade de São Paulo (USP)
instacron:USPمصطلحات موضوعية: Marketing, Brand names, business.industry, 05 social sciences, Principal–agent problem, Marketing strategy, [SHS]Humanities and Social Sciences, Dynamics (music), 0502 economics and business, 050211 marketing, Business, Brand equity, Emerging markets, MARKETING, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2c44fab66eee3433845a2c99bd4179c2
https://hal.archives-ouvertes.fr/hal-03527417 -
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المؤلفون: Rémi Mencarelli, Mathilde Pulh, Damien Chaney
المساهمون: Centre de Recherche en Gestion des Organisations [Dijon] (CREGO), Université Bourgogne Franche-Comté [COMUE] (UBFC)-Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté [COMUE] (UBFC), Institut de Recherche en Gestion et en Economie (IREGE), Université Savoie Mont Blanc (USMB [Université de Savoie] [Université de Chambéry]), Département de marketing [ESC Troyes], Groupe ESC Troyes en Champagne, Université de Bourgogne (UB), Université de Bourgogne, Centre de Recherche en Gestion des Organisations (EA 7317) (CREGO), Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté [COMUE] (UBFC)-Université Bourgogne Franche-Comté [COMUE] (UBFC)-Université de Bourgogne (UB)-Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université Bourgogne Franche-Comté [COMUE] (UBFC)
المصدر: European Journal of Marketing
European Journal of Marketing, Emerald, 2019, 53 (10), pp.2193-2212. ⟨10.1108/EJM-03-2017-0233⟩مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Perspective (graphical), Direct observation, Identity (social science), Supportive behaviors, Consumption (sociology), Public relations, Intimacy, Marketing strategy, Consumer-brand relationship, Heritage experience, Brand relationship, Brand museums, 0502 economics and business, Mill, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Sociology, business, 050203 business & management, ComputingMilieux_MISCELLANEOUS
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المساهمون: University of Craiova, Bureau d'Économie Théorique et Appliquée (BETA), Institut National de la Recherche Agronomique (INRA)-Université de Strasbourg (UNISTRA)-Université de Lorraine (UL)-Centre National de la Recherche Scientifique (CNRS), Université de Lorraine (UL)-Université de Strasbourg (UNISTRA)-Institut National de la Recherche Agronomique (INRA)-Centre National de la Recherche Scientifique (CNRS)
المصدر: Innovative Marketing
Innovative Marketing, LLC “Consulting Publishing Company “Business Perspectives, 2017, 13 (1), pp.6-10. ⟨10.21511/im.13(1).2017.01⟩
Innovative Marketing, Vol 13, Iss 1, Pp 6-10 (2017)مصطلحات موضوعية: Return on marketing investment, Regression function, Knowledge management, Economics, Econometrics and Finance (miscellaneous), JEL: D - Microeconomics/D.D8 - Information, Knowledge, and Uncertainty/D.D8.D83 - Search • Learning • Information and Knowledge • Communication • Belief • Unawareness, Quantitative marketing research, Marketing science, Meta-analysis methodology, Marketing management, Management of Technology and Innovation, Mobile telecommunications services, 0502 economics and business, Medicine, lcsh:HF5410-5417.5, Marketing, Marketing research, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M30 - General, Digital marketing, lcsh:Marketing. Distribution of products, business.industry, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M0 - General/M.M0.M00 - General, 05 social sciences, Marketing strategy, Qualitative marketing research, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, business, 050203 business & management
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المؤلفون: Marilyn Giroux, Frank Pons, Lionel Maltese
المساهمون: Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM), Aix Marseille Université (AMU)-Université de Toulon (UTLN), Institut d'Administration des Entreprises (IAE) - Aix-en-Provence (AMU IAE), Aix Marseille Université (AMU)
المصدر: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship, Emerald Publishing, 2017, 18 (2), pp.180-195. ⟨10.1108/IJSMS-05-2017-092⟩مصطلحات موضوعية: Marketing, Return on marketing investment, Marketing mix modeling, business.industry, Brand awareness, 05 social sciences, Advertising, Sports marketing, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Marketing strategy, Brand management, Brand extension, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Brand equity, Business and International Management, business, 050212 sport, leisure & tourism, Finance, ComputingMilieux_MISCELLANEOUS
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المؤلفون: Damien Chaney, Ashlee Humphreys, Karim Ben Slimane
المساهمون: Département de marketing [ESC Troyes], Groupe ESC Troyes en Champagne, Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 (REGARDS), Maison des Sciences Humaines de Champagne-Ardenne (MSH-URCA), Université de Reims Champagne-Ardenne (URCA)-Université de Reims Champagne-Ardenne (URCA)-Université de Reims Champagne-Ardenne (URCA), Chaney, Damien
المصدر: Journal of Strategic Marketing
Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2015, 24 (6), pp.470-483مصطلحات موضوعية: Marketing, Consumption (economics), Process (engineering), business.industry, Strategy and Management, 05 social sciences, Marketing strategy, Work (electrical), 0502 economics and business, Economics, Normative, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Business Review, Economic system, Positive economics, [SHS.GESTION] Humanities and Social Sciences/Business administration, Institutional theory, business, 050203 business & management, Legitimacy, ComputingMilieux_MISCELLANEOUS
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المؤلفون: Matthew C. H. Yeung, Bala Ramasamy, Junsong Chen
المساهمون: emlyon business school, business school, emlyon
المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2013, 2485-2491 p
SSCI
Scopus
ABDC-Aمصطلحات موضوعية: Chinese consumers, Confucian values, media_common.quotation_subject, Social value orientations, CSR support, East asian region, Value orientation, 0502 economics and business, Loyalty, East Asia, Corporate Social Responsibility (CSR), Corporate social responsibility, Marketing, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, media_common, Chinese population, business.industry, 05 social sciences, Advertising, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Marketing strategy, Antecedent (grammar), [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Business, [SHS.GESTION] Humanities and Social Sciences/Business administration, 050203 business & management
وصف الملف: text/html
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المؤلفون: Margherita Pagani, Andrew J. Rohm, Fareena Sultan, Tao Tony Gao
المساهمون: emlyon business school, business school, emlyon
المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2013, pp.2536-2544 Pمصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Advertising, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Marketing mix, Marketing strategy, ComputingMilieux_GENERAL, Marketing management, Global marketing, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Business, Marketing research, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, [SHS.GESTION] Humanities and Social Sciences/Business administration, Relationship marketing, 050203 business & management
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المؤلفون: Linda Hamdi-Kidar, Eric Vernette
المساهمون: marketing, Centre de Recherche en Management (CRM), Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées, Schaffner, Corinne
المصدر: International Journal of Market Research
International Journal of Market Research, World Advertising Research Center, 2013, 55 (4), pp.539-561مصطلحات موضوعية: MARKETING strategy, Economics and Econometrics, CONSUMER surveys, Population, CONSUMERS,
"CUSTOMER relations -Management", RESEARCH, CONSUMERS -- Attitudes, Consumer research, "CONSUMERS", Customer relationship management, CUSTOMER relations -Management, Marketing management, 0502 economics and business, Co-creation, "CONSUMER research", "CONSUMERS -- Attitudes", Business and International Management, Marketing, Marketing research, education, Competence (human resources), " ", VALUE, education.field_of_study, business.industry, 05 social sciences, Marketing strategy, "MARKETING strategy", "CONSUMER surveys", MARKETING management, CONSUMER research, "VALUE", [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, "RESEARCH", [SHS.GESTION] Humanities and Social Sciences/Business administration, business, "MARKETING management", 050203 business & management URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7e4aa979910adbd9e412e2e5e1475a97
https://halshs.archives-ouvertes.fr/halshs-00862377 -
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المؤلفون: Tao Gao, Andrew J. Rohm, Fareena Sultan, Margherita Pagani
المساهمون: emlyon business school, business school, emlyon
المصدر: Business Horizons
Business Horizons, 2012, pp.485-493 Pمصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Advertising, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Marketing mix, Marketing strategy, Marketing management, Global marketing, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Business, Business and International Management, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, [SHS.GESTION] Humanities and Social Sciences/Business administration, Marketing research, Relationship marketing, 050203 business & management
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المؤلفون: Lars Meyer-Waarden, Lara Stocchi, John Dawes, Philip Stern, Malcolm Wright, Byron Sharp, Carl Driesener
المساهمون: marketing, Centre de Recherche en Management (CRM), Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées, Sharp, Byron, Wright, Malcolm, Dawes, John, Driesener, Carl, Meyer-Waarden, Lars, Stocchi, Lara, Stern, Philip
المصدر: Journal of Advertising Research
Journal of Advertising Research, World Advertising Research Center, 2012, 52 (2), pp.203-213. ⟨10.2501/JAR-52-2-203-213⟩
Scopus-Elsevierمصطلحات موضوعية: MARKETING strategy, Return on marketing investment, Consumer choice,
"BRAND choice", RESEARCH, " MARKETING strategy", Marketing science, "CUSTOMER loyalty", Marketing management, CUSTOMER loyalty, 0502 economics and business, Economics, BRAND choice, MARKETING science, Marketing, BENCHMARKING (Management), Consumer behaviour, Mathematical models, "Mathematical models", brand choice, Digital marketing, business.industry, " "BENCHMARKING (Management)", Communication, 05 social sciences, "CONSUMER behavior ", Marketing mix, Marketing strategy, MARKETING management, CONSUMER behavior, ComputerApplications_GENERAL, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, "RESEARCH", business, "MARKETING management", "MARKETING science", 050203 business & management, marketing science URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d89a6815515775a891e12265931b604d
https://halshs.archives-ouvertes.fr/halshs-00862211
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