المؤلفون: Bowen, Nancy Comfort

المصدر: Harvard Business Review; Nov/Dec81, Vol. 59 Issue 6, p52-54, 2p

مصطلحات موضوعية: MARKETING strategy, PRODUCT life cycle, NONFICTION

Reviews & Products: DEVELOPING New Products & Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives (Book)

People: CAFARELLI, Eugene J.

المؤلفون: Landry, John T.

المصدر: Harvard Business Review; Jul/Aug2007, Vol. 85 Issue 7/8, p27-27, 1/6p

مصطلحات موضوعية: MARKETING strategy, NONFICTION

Reviews & Products: HIDDEN in Plain Sight: How to Find & Execute Your Company's Next Big Growth Strategy (Book)

People: JOACHIMSTHALER, Erich

المؤلفون: Buchanan, Leigh

المصدر: Harvard Business Review; Mar2006, Vol. 84 Issue 3, p30-30, 2/3p, 1 Color Photograph

مصطلحات موضوعية: MARKETING strategy, NONFICTION

Reviews & Products: FUTURESHOP: How the New Auction Culture Will Revolutionize the Way We Buy, Sell & Get the Things We Really Want (Book)

People: NISSANOFF, Daniel

المؤلفون: Landry, John T.

المصدر: Harvard Business Review; Apr2002, Vol. 80 Issue 4, p28-28, 1/4p, 1 Color Photograph

مصطلحات موضوعية: MARKETING strategy, NONFICTION

Reviews & Products: TOTAL Access: Giving Customers What They Want in an Anytime, Anywhere World (Book)

People: MCKENNA, Regis

المؤلفون: Landry, John T.

المصدر: Harvard Business Review; May2001, Vol. 79 Issue 5, p147-147, 1/4p, 1 Black and White Photograph

مصطلحات موضوعية: MARKETING strategy, NONFICTION

Reviews & Products: TECHNO-Ready Marketing: How & Why Your Customers Adopt Technology (Book)

People: PARASURAMAN, A., COLBY, Charles