المؤلفون: De Freitas, Julian, Ofek, Elie

المصدر: Harvard Business Review; Sep/Oct2024, Vol. 102 Issue 5, p108-114, 7p, 2 Cartoon or Caricatures

مصطلحات موضوعية: ARTIFICIAL intelligence, BRAND name products, PRODUCT management, CONSUMERS, MARKETING, PRODUCT design

المؤلفون: Ford, Robert B.

المصدر: Harvard Business Review; Sep/Oct2024, Vol. 102 Issue 5, p37-41, 5p, 3 Color Photographs, 1 Graph

مصطلحات موضوعية: CONTINUOUS glucose monitoring, TREATMENT of diabetes, TECHNOLOGICAL innovations, MARKETING strategy, PRODUCT launches, MEDICAL equipment, DIABETES

الشركة/الكيان: ABBOTT Laboratories Inc.

المصدر: Harvard Business Review; Sep/Oct2024, Vol. 102 Issue 5, p23-27, 4p, 1 Color Photograph, 2 Cartoon or Caricatures

مصطلحات موضوعية: INFLUENCER marketing, DIRECT selling, SALES, AUTHENTICITY (Philosophy), CELEBRITIES

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p156-159, 4p, 12 Color Photographs

مصطلحات موضوعية: INFLUENCER marketing, INTERNET celebrities, BUSINESS skills, HUMAN resources departments, TALENT management

المؤلفون: Rodríguez-Vifá, Omar, Nickerson, Dionne, Bharadwaj, Sundar

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

مصطلحات موضوعية: MARKETING, CUSTOMER experience, DIVERSITY & inclusion policies, PRODUCT management, BUSINESS expansion, CONSUMER preferences, CONSUMER behavior

المؤلفون: Hwang, Serim, Zhang, Shunyuan, Liu, Xiao, Srinivasan, Kannan

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p56-60, 5p, 3 Color Photographs

مصطلحات موضوعية: BRAND name products, INFLUENCER marketing, VIRTUAL actors & actresses, HUMAN beings, COST

المؤلفون: Israeli, Ayelet, Avery, Jill, Schlesinger, Leonard A., Higgins, Matt

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p50-55, 6p, 2 Color Photographs

مصطلحات موضوعية: CELEBRITIES, BRAND name products, INFLUENCER marketing

المؤلفون: Hund, Emily

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p42-49, 8p, 5 Color Photographs

مصطلحات موضوعية: INFLUENCER marketing, PROFESSIONAL ethics, PROFESSIONALIZATION, LABOR laws, COMMERCIAL law, LABOR organizing, PRECARITY, SOCIAL media

المؤلفون: Dalsace, Frédéric, Challagalla, Goutam

المصدر: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

مصطلحات موضوعية: SUSTAINABLE consumption, GREEN products, GREEN marketing, GREEN product advertising, MARKETING, CONSUMER behavior, SUSTAINABLE procurement, CUSTOMER relations

المؤلفون: Adamczyk, Darius

المصدر: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p31-35, 5p, 2 Color Photographs, 1 Graph

مصطلحات موضوعية: CHIEF executive officers, BUSINESS planning, ENTERPRISE resource planning, ORGANIZATIONAL transparency, INTERNET strategy, INTERNET marketing

الشركة/الكيان: HONEYWELL International Inc.

People: ADAMCZYK, Darius, 1966-